Diego Mulfari

Business development in the healthcare sector (clinics and outpatient centres), managing enterprise accounts and multi-channel outbound activities. Advises clients on patient acquisition, CRM, and digital marketing, and negotiates/ closes with C-level and other key decision-makers.

Developed and managed Social Box to run 50+ B2B/B2C events, generating 500+ attendees and 1,000+ connections, with an average 4.8/5 rating across 184 verified reviews. Expanded the offering into corporate team building and provided commercial consultancy to SME CEOs on scalable sales systems.

Owned the full end-to-end sales cycle from lead generation to close, with a focus on consultative selling and negotiation. Closed contracts totaling over €500,000 in a single year and improved client retention above 90% through structured upselling, using Salesforce for KPI tracking and forecasting.

Managed a client portfolio worth approximately €200,000 and optimized PPC, display, and mobile advertising campaigns. Streamlined workflows using CRM and AI tools (ChatGPT).

Managed 100+ leads per quarter, improving conversion rates up to 35%. Increased client retention by over 25% through structured inside sales activities.

Master's degree in Communication and Multimedia Publishing, covering strategic communication, digital media, and multimedia languages.

Erasmus programme full academic year exchange at the Faculty of Humanities with language immersion in an international environment.