Open to opportunities

Wairimu Nyambae

@wairimunyambae

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Accomplished marketing leader driving brand growth and consumer engagement.

Kenya

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my marketing expertise to drive brand growth and engage consumers effectively.

I am an accomplished marketing leader with over 6 years of experience driving brand growth and consumer engagement across East Africa’s FMCG and tech sectors. My journey has been marked by a demonstrated success in delivering integrated campaigns for global brands like L’Oréal and Samsung, achieving double-digit market share growth and significant revenue impact. I leverage data-driven insights and creative strategies to maximize ROI and inspire high-performing teams.

In my current role as Regional Marketing Manager at Samsung Electronics, I lead marketing strategies across East African subsidiaries, resulting in a 15% increase in market share and generating over $25 million in incremental revenue. My expertise in market analysis and cross-functional leadership has allowed me to navigate fast-evolving markets with innovative, omnichannel approaches, creating meaningful brand experiences that resonate deeply with consumers.

Experience

Work history, roles, and key accomplishments

Current

Regional Marketing Manager

Current

Samsung Electronics

Nov 2022 - Present (2 years 8 months)

Led marketing strategy and execution across East African subsidiaries, driving brand growth and market leadership. Developed and executed tailored marketing strategies that resulted in a 15% increase in market share and over $25 million in incremental revenue.

Brand Strategy Digital Marketing Market Analysis Strategic Partnerships Data Analytics Go To Market Media Planning

Brand Manager

L'Oréal East Africa

Jul 2020 - Sep 2022 (2 years 2 months)

Crafted and implemented brand strategies for L'Oréal Paris and Garnier, aligning with global identity and regional growth targets. Led integrated campaigns across digital, retail, and experiential channels, successfully introducing Garnier into modern trade and expanding its footprint in over 150 store locations.

Brand Strategy Campaign Development Consumer Insights Budget Management Strategic Partnerships Product Positioning Data Analytics

Junior Brand Manager

L'ORÉAL East Africa

Oct 2018 - Dec 2019 (1 year 2 months)

Supported the execution of multi-channel marketing campaigns that contributed to a 15% increase in brand awareness in targeted urban markets. Conducted regular market and competitor analysis, delivering insights that helped optimize messaging for key product lines.

Campaign Development Market Analysis Budget Management Data Analytics

Education

Degrees, certifications, and relevant coursework

Jomo Kenyatta University of Agriculture & Technology

Bachelor of Science, Financial Engineering

Studied Financial Engineering at Jomo Kenyatta University of Agriculture & Technology. Focused on the application of mathematical methods to financial problems.