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Desislava Licheva

@desislavalicheva

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Results-driven B2B Marketing Professional with expertise in demand generation and digital marketing.

Bulgaria

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What I'm looking for

Seeking a strategic B2B marketing role that leverages my expertise in demand generation and digital marketing to drive business growth and innovation.

As a seasoned B2B Marketing Professional, I bring over 8 years of experience in crafting and executing strategic marketing campaigns that drive growth and engagement. My expertise spans demand generation, social media management, and email marketing, with a strong focus on data-driven decision-making.

In my current role as Marketing Manager at vConnect, I have successfully developed and executed comprehensive B2B marketing strategies, leading to significant revenue growth. My achievements include conducting in-depth market research, launching multi-channel campaigns, and optimizing marketing processes to enhance team productivity.

Previously, as a B2B Lead Generation Expert at Advent Group, I implemented Account-Based Marketing tactics that increased MQL to SQL conversion rates by 58%. My ability to collaborate with cross-functional teams has consistently enhanced overall business growth strategies.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

vConnect

Oct 2022 - Present (2 years 8 months)

Developed and executed a comprehensive B2B Marketing Strategy, driving customer acquisition growth and increasing revenue for IT services. Delivered multi-channel demand generation campaigns and led strategic rebranding initiatives.

B2B Marketing Demand Generation Competitor Analysis Marketing Analytics Brand Identity Email Marketing Content Strategy

B2B Lead Generation Expert

Advent Group

Jun 2021 - Sep 2022 (1 year 3 months)

Planned and executed a B2B Marketing Strategy focused on lead generation and brand awareness. Launched successful LinkedIn and Email marketing campaigns, significantly increasing conversion rates.

Lead Generation Email Marketing Content Strategy Market Research Account Based Marketing Customer Journey Community Building

Marketing Executive

Callplan.io

Nov 2019 - Jun 2021 (1 year 7 months)

Developed and optimized LinkedIn campaigns and managed Email Newsletters to enhance brand awareness and customer engagement. Implemented a Content Marketing Strategy to improve SEO performance.

Newsletters Content Marketing SEO Google Analytics Customer Feedback Campaign Management

Social Media Executive - Freelance

Samanta Bullock

Apr 2020 - Oct 2020 (6 months)

Developed and executed a Social Media Strategy across multiple platforms to drive brand awareness and engagement. Analyzed campaign performance against marketing KPIs.

Social Media Strategy Brand Awareness Content Creation

Social Media Coordinator - Freelancer

The School Bell

Nov 2019 - Apr 2020 (5 months)

Managed the delivery of a Social Media strategy, optimizing campaigns to increase engagement and brand visibility. Conducted market research to shape data-driven strategies.

Social Media Management Campaign Optimization Market Research Content Development

Digital Marketing Specialist

Lege Artis Dermatology Clinic

Jan 2019 - Oct 2019 (9 months)

Implemented successful marketing campaigns across various channels to attract qualified leads. Developed an SEO strategy to enhance Google search ranking and organic traffic.

Digital Marketing SEO Marketing Campaigns Email Marketing Lead Generation Google Analytics