Open to opportunities

Nikoleta Petkanska

@nikoletapetkanska

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I build global marketing functions, brands, and growth strategies for regulated and competitive markets.

Bulgaria

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What I'm looking for

I'm looking to lead global marketing, brand, communications, growth, partnerships, and events in competitive or regulated markets, translating commercial strategy into high-impact execution while building high-performing teams.

I've led global marketing, brand, communications, demand generation, events, partnerships, and creative execution for Delasport, 10bet, SBTech/DraftKings, and eMAG. At Delasport, I own the global marketing function and seven-figure marketing and events budgets with full P&L accountability.

I restructured a stagnant marketing team at Delasport, redefining roles, ownership, and workflows to achieve a 3x increase in productivity and output. I also led a corporate brand refresh and built more strategic, performance-driven planning aligned with commercial goals.

At SBTech/DraftKings, I helped position the company as a category leader, strengthened its enterprise value and corporate narrative, and supported a $3B+ industry M&A transaction. I built global marketing and communications strategy through rapid international growth, spanning PR, content, advertising, media planning, partnerships, events, conferences, awards, and corporate website development.

Earlier, I led eMAG's market-entry and education strategy in Bulgaria, helping the business achieve market leadership within six months. My background also includes international events across four continents and 20+ countries, as well as marketing and sales roles focused on client acquisition, promotion, and commercial communication.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Delasport

Jun 2024 - Present (2 years 2 months)

Owned the global marketing function, covering brand, PR, content, demand generation, and events. Restructured the marketing team, achieving a 3x increase in productivity and leading a full brand refresh.

Marketing Strategy Brand Management Budget Management Team Leadership Demand Generation Event Marketing PR Content Strategy Digital Advertising Social Media Partnerships Creative Direction

Marketing Director

10bet

Apr 2022 - Feb 2024 (1 year 10 months)

Led global B2B marketing, brand, and experiential strategy across multiple markets. Managed budgets, media planning, and execution, delivering high-impact events and brand activations.

B2B Marketing Brand Strategy Event Management Budgeting Media Planning Content Management PR Social Media Competitive Analysis Agency Management

Senior Manager - Marketing & Experiences

SBTech / DraftKings

Jan 2016 - Apr 2022 (6 years 3 months)

Strengthened SBTech's brand and supported a $3B+ M&A transaction. Transformed marketing into a strategic growth driver, leading global marketing and communications strategy.

Brand Strategy Marketing Strategy PR Content Strategy Event Marketing Budget Management Market Analysis Media Planning Thought Leadership Cross functional Leadership

Marketing Manager

eMAG

Feb 2014 - Jan 2016 (1 year 11 months)

Orchestrated market entry strategy that achieved market leadership in Bulgaria within six months. Managed strategic planning, budgeting, ATL and BTL campaigns, and performance analysis.

Marketing Strategy Budgeting BTL Marketing PR Event Management Campaign Optimization KPI Analysis

International Media Consultant

The European Times

Jun 2013 - Jan 2014 (7 months)

Consulted on international media projects, building relationships with government and institutional stakeholders. Supported strategic media positioning and communications initiatives.

Media Relations Stakeholder Management Strategic Communications Consulting

International Events Manager

Advent Group

Jun 2010 - Jun 2013 (3 years)

Managed international business education events across 4 continents and 20+ countries. Developed media and advertising strategies, and led full event logistics and client management.

Event Management Media Strategy Advertising Budgeting Social Media Google Ads Client Management Logistics

Marketing & Sales Roles

Various Companies

Jan 2005 - Jan 2010 (5 years)

Held marketing and sales roles primarily in the real estate sector, building foundational experience in client acquisition and commercial communication.

Sales Marketing Client Acquisition