Dunia Planaguma
@duniaplanaguma
Performance-driven paid media and marketing automation leader.
BulgariaWhat I'm looking for
I am a paid media and marketing automation specialist with 10 years of experience managing significant budgets and scaling high-ROI campaigns across international markets. I focus on the 'why' behind the click, using A/B testing, attribution modeling and ad tech to drive measurable CPA and ROAS improvements.
I have led cross-functional teams to implement complex tracking frameworks (GTM, pixels), migrated and audited CRM data (Drive to Salesforce), and architected multi-channel automation that increased engagement and database quality.
My work includes launching and adapting paid campaigns across global markets, designing lead-scoring and CRM systems that boost precision and alignment, and creating high-converting creative assets and lifecycle workflows that increase LTV and retention.
Experience
Work history, roles, and key accomplishments
Paid Manager & Marketing Automation
DotDigital.Me
Jan 2019 - Present (7 years 5 months)
Managed annual paid media budgets across Google Ads, Meta, TikTok and LinkedIn, reducing CPA through A/B testing and synchronizing acquisition with marketing automation to improve conversion flow and attribution accuracy.
Marketing Automation & Project Manager
Stellantis Group
May 2019 - Dec 2025 (6 years 7 months)
Led data migration from Drive to Salesforce/Eloqua, deployed 50+ automated multi-channel campaigns that drove a 30% uplift in customer engagement and improved database quality by 20% through automation and segmentation.
Paid Media & Social Media Manager
Netboosted & Iprospect & Joma Sport
Sep 2015 - May 2019 (3 years 8 months)
Orchestrated PPC, display and social campaigns and optimized budget allocation based on ROAS, delivering a 25% increase in online sales and a 10% reduction in customer acquisition cost while growing brand visibility.
Education
Degrees, certifications, and relevant coursework
Udacity
Postgraduate, Marketing Automation
2020 - 2021
Completed a postgraduate program focused on marketing automation and related digital skills during 2020–2021.
Google Academy
Certification, Digital Marketing
2018 - 2018
Completed Google Analytics and Ads certification through Google's training academy in 2018.
Tech stack
Software and tools used professionally
Availability
Location
BulgariaAuthorized to work in
Job categories
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