DPDunia Planaguma
@duniaplanaguma
Performance-driven paid media and marketing automation leader.
BulgariaWhat I'm looking for
I am a paid media and marketing automation specialist with 10 years of experience managing significant budgets and scaling high-ROI campaigns across international markets. I focus on the 'why' behind the click, using A/B testing, attribution modeling and ad tech to drive measurable CPA and ROAS improvements.
I have led cross-functional teams to implement complex tracking frameworks (GTM, pixels), migrated and audited CRM data (Drive to Salesforce), and architected multi-channel automation that increased engagement and database quality.
My work includes launching and adapting paid campaigns across global markets, designing lead-scoring and CRM systems that boost precision and alignment, and creating high-converting creative assets and lifecycle workflows that increase LTV and retention.
Experience
Work history, roles, and key accomplishments
Paid Manager & Marketing Automation
DotDigital.Me
Jan 2019 - Present (7 years 1 month)
Managed annual paid media budgets across Google Ads, Meta, TikTok and LinkedIn, reducing CPA through A/B testing and synchronizing acquisition with marketing automation to improve conversion flow and attribution accuracy.
Marketing Automation & Project Manager
Stellantis Group
May 2019 - Dec 2025 (6 years 7 months)
Led data migration from Drive to Salesforce/Eloqua, deployed 50+ automated multi-channel campaigns that drove a 30% uplift in customer engagement and improved database quality by 20% through automation and segmentation.
Paid Media & Social Media Manager
Netboosted & Iprospect & Joma Sport
Sep 2015 - May 2019 (3 years 8 months)
Orchestrated PPC, display and social campaigns and optimized budget allocation based on ROAS, delivering a 25% increase in online sales and a 10% reduction in customer acquisition cost while growing brand visibility.
Education
Degrees, certifications, and relevant coursework
UDUdacity
Postgraduate, Marketing Automation
2020 - 2021
Completed a postgraduate program focused on marketing automation and related digital skills during 2020–2021.
Google Academy
Certification, Digital Marketing
2018 - 2018
Completed Google Analytics and Ads certification through Google's training academy in 2018.
Tech stack
Software and tools used professionally
Availability
Location
BulgariaAuthorized to work in
Job categories
Interested in hiring Dunia?
You can contact Dunia and 90k+ other talented remote workers on Himalayas.
Message DuniaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
