Hristina Kremenska
@hristinakremenska
I drive international B2B SaaS growth through GTM, demand generation, and partner marketing.
BulgariaWhat I'm looking for
At Dynamics Mobile, I lead global marketing and digital growth for enterprise mobility software integrated with Microsoft Dynamics 365 Business Central and Finance & Operations.
I build international go-to-market strategies, demand-generation programs, and full-funnel acquisition across Bulgaria, North America, Europe, the Middle East, and the Caribbean. My work spans LinkedIn, Google, and Meta campaigns, SEO, email, landing pages, lead nurturing, conversion optimization, and sales handover.
I also lead partner and channel marketing, market expansion initiatives, webinars, digital events, e-commerce growth, and measurement through Google Analytics, Google Tag Manager, conversion tracking, attribution, and UTM frameworks.
Previously, I led marketing and sales initiatives at ICE Vape and combined digital sales, account management, consulting, and team leadership at ETEL LTD. Across 15+ years, I’ve aligned marketing, sales, partners, and leadership around measurable commercial growth.
Experience
Work history, roles, and key accomplishments
Chief Marketing Officer
Dynamics Mobile
Jan 2023 - Present (3 years 8 months)
Leads global marketing strategy and digital growth for an international B2B enterprise mobility software company, overseeing go-to-market, digital marketing, partner marketing, and measurement across international markets.
Marketing & Sales Manager
Ice Vape
Apr 2020 - Nov 2022 (2 years 7 months)
Led marketing, sales, and commercial initiatives for existing brands and new product launches, managing budgets, campaigns, and international market expansion.
Digital Sales Account Manager & Team Leader
Etel Ltd
Jan 2016 - Apr 2020 (4 years 3 months)
Managed digital sales and client accounts, translating commercial objectives into digital strategies and measurable growth plans, while leading a team.
Sales & Brand Ambassador / Communications Professional
Etel Ltd
May 2010 - Jan 2016 (5 years 8 months)
Supported sales, brand communication, and customer acquisition, creating website and social media content to increase brand awareness and educate customers.
Education
Degrees, certifications, and relevant coursework
IT Step Academy
Computer Graphics & Design, Computer Graphics & Design
2021 -
Computer Graphics & Design program at IT Step Academy, ongoing since 2021.
University of National and World Economy (UNWE)
Master's Degree, Regional Business & Management
2025 -
Master's Degree in Regional Business & Management from the University of National and World Economy, expected to complete in May 2026.
The Next MBA
Chief Marketing Officer Course, Marketing
2025 - 2025
Chief Marketing Officer Course from The Next MBA, completed in 2025.
London School of Business
Social Media Marketing Certificate, Social Media Marketing
2024 - 2024
Social Media Marketing Certificate from London School of Business, completed in 2024.
London School of Business
Digital Marketing Certificate, Digital Marketing
2024 - 2024
Digital Marketing Certificate from London School of Business, completed in 2024.
London School of Business
Advanced Professional Certificate in Marketing Management, Marketing Management
2024 - 2024
Advanced Professional Certificate in Marketing Management from London School of Business, completed in 2024.
International Business School (IBS)
Marketing Strategy & Conversion Rate Optimization, Marketing
2019 - 2020
Marketing Strategy & Conversion Rate Optimization program at International Business School, completed in 2020.
Veliko Tarnovo University St. Cyril and St. Methodius
Law, Law
2010 - 2016
Law degree from Veliko Tarnovo University St. Cyril and St. Methodius, completed in 2016.
Foreign Languages School, Vratsa
English & French, Languages
2005 - 2009
English & French language education at Foreign Languages School, Vratsa, completed in 2009.
Tech stack
Software and tools used professionally
Availability
Location
BulgariaAuthorized to work in
Salary expectations
Job categories
Skills
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