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Ekaterina Todorova

@ekaterinatodorova

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Accomplished Senior Marketing Event Manager with 9+ years of experience.

Bulgaria

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What I'm looking for

I am seeking a dynamic role where I can leverage my event management expertise to drive impactful marketing strategies and foster collaboration within a creative team.

I am an accomplished Senior Marketing Event Manager with over 9 years of experience in leading global event strategies and managing high-performing teams. My expertise lies in aligning event marketing with enterprise sales objectives, ensuring that every event not only generates leads but also strengthens brand presence and fosters community engagement across various sectors, including SaaS, Media, and Education.

Throughout my career, I have successfully executed large-scale events that have significantly increased attendee reach and engagement. For instance, at OfficeRnD, I developed an annual event calendar that resulted in a 37% increase in event attendee reach through the integration of digital channels. My ability to analyze event data and ROI using CRM platforms like Hubspot has led to improved cost-effectiveness and higher returns for the business. I thrive in collaborative environments, working closely with cross-departmental teams to deliver impactful event experiences that align with overall marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Event Manager

Current

OfficeRnD

Aug 2021 - Present (4 years 3 months)

Develop and execute an annual event calendar aligned with sales and marketing goals. Collaborate with various teams to create engaging event experiences, increasing attendee reach by 37%. Oversee event budgets and analyze ROI using Hubspot, ensuring financial accountability.

Event Management Budgeting Project Management Marketing Campaigns Event Planning

Events Project Manager

Economedia

Jan 2021 - Aug 2021 (7 months)

Led a team in executing DigitalK 2021, increasing attendance by 43%. Coordinated large-scale events, aligning strategic goals with company objectives and managing logistics, content creation, and partner relationships.

Event Management Team Management Project Management Media Planning Stakeholder Engagement Logistics Coordination Content Creation Vendor Management

Events And Brand Specialist

VMware

Jan 2021 - Jan 2021 (-1 years 11 months)

Promoted VMware's core values through strategic events and branding campaigns. Planned and executed impactful internal and external events to drive brand awareness and employee engagement.

Event Management Brand Awareness Project Management Marketing Campaigns Team Collaboration Content Creation Stakeholder Engagement Strategic Planning

Senior Event And Project Manager

Advent Group

Jan 2016 - Oct 2020 (4 years 9 months)

Led a team in organizing over 40 educational events globally. Developed market-specific strategies and maintained strong relationships with media companies to enhance event reach.

Event Management Market Research Project Management Media Planning Stakeholder Engagement Strategic Planning Event Planning

Social Media Manager

ART, VIBES AND FASHION

May 2016 - Dec 2016 (7 months)

Increased brand's online presence by 15% through strategic content creation and community engagement. Developed engaging content and connected with potential artists for collaboration.

Content Creation Brand Awareness Community Engagement Online Presence Management Marketing Campaigns Strategic Planning Collaboration Target Audience

Marketing Specialist

Reduxio Systems

Nov 2015 - May 2016 (6 months)

Worked with marketing professionals to create a brand strategy for a start-up. Conducted market research and developed engaging content focused on social media customer awareness.

Market Research Brand Management Content Creation Marketing Strategy Team Collaboration Project Management Customer Awareness

Education

Degrees, certifications, and relevant coursework

Hult International Business School

Master of International Marketing, International Marketing

2015 - 2016

Master of International Marketing program focused on global marketing strategies, consumer behavior, and brand management. Developed skills in strategic planning and execution of marketing campaigns.

Kingston University

Bachelor in Business Management, Business Management

2011 - 2015

Bachelor in Business Management program covering various aspects of business operations, management principles, and strategic decision-making. Gained practical experience through group projects and presentations.