Looking for a job

Iva Ivanova

@ivaivanova

Message

I build integrated marketing campaigns, brands, and webinar programmes that drive measurable growth.

United Kingdom

Message

I've led UK and Ireland marketing at The Adecco Group, owning annual strategy and delivering integrated B2B campaigns across digital, content, email, social, and events.

I launched Adecco's first UK and Ireland webinar programme, delivering 6–8 webinars annually with 52%+ attendance and a 50% increase in webinar-linked sales activity. My campaigns improved client engagement by 20% and generated 10–20 new leads.

I've also delivered rebrands, built social and digital presence, improved website traffic through SEO, and partnered closely with sales, design, communications, agencies, and senior leadership.

Experience

Work history, roles, and key accomplishments

Marketing Manager, UK & Ireland

The Adecco Group

Aug 2021 - Jul 2026 (4 years 11 months)

Owned and executed the annual UK & Ireland marketing strategy, delivering integrated B2B campaigns and leading the first-ever webinar programme. Improved client engagement by 20% and increased webinar-linked sales activity by 50%.

Marketing Executive

WH Ireland Group

Jul 2019 - Jul 2021 (2 years)

Played a key role in delivering a full in-house rebrand within 6 months and supported integrated B2C and corporate campaigns. Drove 30% growth in organic traffic and 50% growth in social followers within 6 months.

Rebranding Campaign Execution B2C Marketing Digital Marketing Email Marketing Paid Social Social Media SEO Content Marketing Mailchimp A B Testing Google Analytics

Global Merchandise Admin Assistant

Topshop, Arcadia Group

May 2018 - Jul 2019 (1 year 2 months)

Created and managed stock allocations across stores and digital channels to maximise sales opportunities. Analysed sales and market trends to anticipate product needs and optimised stock levels across all Topshop stores daily.

Stock Management Allocation Sales Analysis Market Analysis Retail Operations Cross Functional Collaboration

Marketing Assistant

Wonder World Group

Sep 2017 - Apr 2018 (7 months)

Established the online presence and managed social media strategy for five brands within a start-up group. Designed and executed paid digital marketing campaigns with minimal budget and supported the Head of Marketing across all digital activities.

Social Media Strategy Digital Marketing Paid Advertising SEO Email Marketing Content Creation Event Marketing Print Marketing