Open to opportunities

Denys Mejia

@denysmejia

Message

I build measurable digital growth strategies across SEO, paid media, CRM, and social.

Honduras

Message

What I'm looking for

I'm looking to lead measurable digital growth through SEO, paid media, CRM, social strategy, and data-driven decision-making, collaborating with multidisciplinary teams and applying AI tools to strengthen strategy, analysis, and content production.

I've led digital go-to-market, SEO, CRM, and performance marketing initiatives for a motorcycle manufacturer entering Honduras, generating approximately 37,000 qualified leads and contributing to an estimated 4,000 first-year unit sales. For a multi-store sporting-goods retailer, I built measurement and tracking from scratch, improved organic-search foundations, and grew social audiences by a combined approximately 26% in six months.

As a Fractional CMO and independent digital marketing consultant, I translate user data into practical business decisions across retail, real estate, automotive, pharmaceutical, nonprofit, and agro-export organizations. I work effectively with distributed teams and use generative AI tools including ChatGPT, Claude, Adobe Firefly, and Canva Magic Studio to support strategy, analysis, ideation, and content production.

Experience

Work history, roles, and key accomplishments

Current

Independent Consultant Expert in Digital Marketing

Current

Multi-store Sporting Goods Retailer

Jan 2026 - Present (7 months)

Conducted a full on-page and e-commerce SEO audit on a site previously unindexed by Google, laying the technical groundwork for organic visibility. Built the performance marketing measurement and tracking system from scratch, managing monthly ad budgets of US$350–US$800 focused on lead generation via WhatsApp.

SEO E commerce SEO Performance Marketing Measurement Trackings WhatsApp Lead Generation Instagram TikTok Facebook Remarketing

Digital Marketing Consultant

Shopping Center Development Group

Mar 2025 - Jul 2025 (4 months)

Led a user-experience research initiative for a parking payment system impacting an estimated ~28,000 daily vehicle turnovers across 11 commercial properties nationwide. Designed a digital feedback-collection strategy that pinpointed the exact bottleneck: a 7-step payment process causing peak-hour congestion.

User Research Digital Strategy Survey Design Social Media Polls Data Analysis Trello Notion Slack Loom Zoom

Digital Marketing Lead

Motorcycle Manufacturer and Distributor

May 2021 - Jun 2022 (1 year 1 month)

Led the digital go-to-market strategy for a brand entering the Honduran market against 7+ established competitors in the utility and off-road segments. Generated ~37,000 qualified leads through landing pages and CRM (HubSpot), scaling ad spend from a test-and-learn phase to US$2,500 per month.

Go To Market Strategy Digital Marketing Lead Generation Landing Pages HubSpot Google Ads Meta Ads CRM Event Coordination Market Entry

Digital Marketing Specialist

Agricultural Exporter

Jan 2015 - Dec 2020 (5 years 11 months)

Drove the digital presence of a Central American agricultural exporter in the U.S. market over 5 years, supporting the expansion of its product catalog and sales team.

Digital Marketing International Marketing Product Catalog Expansion Sales Support

Digital Strategy Manager

Child Development NGO

Jan 2014 - Dec 2020 (6 years 11 months)

Managed the digital strategy for a child-development-focused NGO for 6+ years, generating international visibility that led to donations from the U.S., Canada, and Europe.

Digital Strategy Social Media Management Donor Engagement

Digital Marketing Specialist

Pharmaceutical Laboratory

Jan 2015 - Aug 2015 (7 months)

Positioned a regional pharmaceutical laboratory's flagship product as the top pharmacy-channel choice through occupational-profile segmentation and a football-themed brand association campaign.

Digital Marketing Positioning Segmentation Campaign Management