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Sophia Rivera

@sophiarivera

Digital Marketing Specialist at Relay Human Cloud, optimizing paid campaigns and email marketing to grow brand visibility and leads.

Honduras

Message

At Relay Human Cloud, I plan and execute data-driven digital marketing strategies to increase brand visibility and lead generation. I manage paid campaigns across Meta, Google, and LinkedIn Ads, analyze performance KPIs, and coordinate email marketing and content distribution.

At Tiendas Aliss, I designed integrated campaigns across digital, BTL, POP, and OOH, and led in-store promotional initiatives. Earlier, I planned social content and automated email workflows at Trustline Services, and coordinated Out-of-Home advertising projects at Media Branding.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Relay Human Cloud

Oct 2024 - Present (1 year 11 months)

Lead the planning and execution of data-driven digital marketing strategies to increase brand visibility and lead generation. Manage paid media campaigns across Meta, Google, and LinkedIn Ads, optimizing for ROI and performance.

Meta Ads Manager Google Ads Google Analytics SEO SEM Mailchimp Notion Trello Canva

Marketing Coordinator - Honduras

Tiendas Aliss

Aug 2023 - Oct 2024 (1 year 2 months)

Designed and implemented integrated marketing campaigns (digital, BTL, POP, OOH) aligned with brand strategy and seasonal goals. Managed budgets, agency and supplier relationships, and marketing KPIs.

Meta Business Suite Adobe Illustrator Excel

Social Media and Mailing Specialist

Trustline Services

Jun 2020 - Jun 2021 (1 year)

Oversaw content planning, publishing and performance analytics across major social platforms. Created customer journeys and automated email workflows to improve conversion rates and retention.

Mailchimp Zoho CRM Google Sheets

New Projects Coordinator

Media Branding

Jan 2018 - Mar 2020 (2 years 2 months)

Coordinated execution of new Out-of-Home advertising projects (billboards, transit, urban furniture). Managed communication with municipal offices and ensured compliance with permit regulations.