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Carmen Hernández

@carmenhernndez

Marketing Manager at Rocket Results who launched a real estate brand identity from scratch and drives SEO-led digital growth.

Honduras
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At Rocket Results, I built, designed, and launched a brand identity from scratch for a real estate firm focused on house flipping, property rentals, and material transportation. I develop digital growth strategies that combine SEO, email marketing, and automated campaigns to generate high-quality leads.

At Melora Connect, I lead SEO strategy and write conversion-focused copy across digital platforms to improve search rankings and grow organic traffic. I also curate social media channels with targeted content for audience engagement and community growth.

At Boardwalk Realty & Management, I doubled lead outreach and follow-up volume. I also increased the speed of the renting process by 125% through increased social media engagement and management of the company’s website and digital platforms.

At Impact Hub Tegucigalpa, I conducted market research that uncovered two business opportunities and led workshops on marketing, sales, and branding. Managing the website and digital platforms contributed to a 100% increase in sales and a 300% surge in social media engagement.

Experience

Work history, roles, and key accomplishments

FB
Current

Real Estate Administrator

Family Business

Sep 2020 - Present (6 years 2 months)

Administered family business operations focused on apartment rentals, optimizing rental income and tenant satisfaction.

GK

Assistant Editor in Chief

Grupo Kultur

Sep 2018 - Sep 2019 (1 year)

Organized and executed events to boost magazine visibility and audience interaction by 75%. Conducted market research and developed strategies that increased profitability by 150%.

Education

Degrees, certifications, and relevant coursework

UN

UNITEC

Bachelor, Economics

2016 - 2019

Bachelor's degree in Economics from UNITEC, completed in 2019.

UN

UNITEC

Bachelor, Marketing and International Business

2015 - 2019

Bachelor's degree in Marketing and International Business from UNITEC, completed in 2019.

Tech stack

Software and tools used professionally

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