Abby Reyes

Coordinated and executed all marketing operations for multiple business units, managing and allocating monthly and quarterly marketing budgets. Supervised internal and external creative resources, including video editors, graphic designers, and social media staff, to plan and execute multi-channel campaigns.

Developed brand identities for small businesses, including logos, menus, brochures, and promotional content. Designed and managed social media calendars and posts for platforms like Facebook and Instagram, and created websites and landing pages using MailerLite and Canva.

Supported users with campaign creation, automation flows, and segmentation within MailerLite, and provided e-commerce guidance with platforms like Shopify, WooCommerce, and Stripe. Led moderation efforts in community forums and managed FAQs and user feedback.

Led a team of 40, overseeing performance metrics and operational targets, and directed recruiting, interviewing, onboarding, and coaching processes. Managed daily operations including workforce planning and performance reviews, and executed social media moderation strategies.

Obtained a Bachelor's Degree in Marketing, building a strong foundation in marketing principles and practices. Developed skills in various aspects of marketing, preparing for a career in the field.

Completed a Master's Degree in Business Management with a specialization in Logistics. Gained advanced knowledge in business administration and logistics, enhancing strategic and operational capabilities.