ARAbby Reyes
@abbyreyes1
Experienced marketing professional with a decade in digital marketing.
HondurasWhat I'm looking for
With a Bachelor's degree in Marketing and a Master's in Business Administration specializing in Logistics, I bring over 10 years of experience in digital marketing, content creation, and project coordination. Currently, I lead in-house marketing operations at a logistics company, where I manage budgets, supervise content production, and execute campaigns across various channels.
My expertise lies in improving brand visibility and engagement through strategic marketing initiatives. I have successfully coordinated multi-channel campaigns, analyzed performance metrics, and standardized brand identity across platforms. My proficiency in tools like Canva, Adobe Creative Suite, and MailerLite has enabled me to create compelling content that resonates with target audiences.
As a freelance marketing and design specialist, I have developed brand identities for small businesses and provided strategic consultation to enhance their online presence. My experience as a Customer Service Team Lead has further honed my leadership skills, allowing me to effectively manage teams and drive operational success.
Experience
Work history, roles, and key accomplishments
Marketing Lead
Sercargo Logistics
Jan 2024 - Present (1 year 6 months)
Coordinated and executed all marketing operations for multiple business units, managing and allocating monthly and quarterly marketing budgets. Supervised internal and external creative resources, including video editors, graphic designers, and social media staff, to plan and execute multi-channel campaigns.
Freelance Marketing & Design Specialist
Freelance Marketing & Design Specialist
Jan 2012 - Present (13 years 6 months)
Developed brand identities for small businesses, including logos, menus, brochures, and promotional content. Designed and managed social media calendars and posts for platforms like Facebook and Instagram, and created websites and landing pages using MailerLite and Canva.
Customer Support & Community Moderator
MailerLite Inc
Jan 2020 - Dec 2024 (4 years 11 months)
Supported users with campaign creation, automation flows, and segmentation within MailerLite, and provided e-commerce guidance with platforms like Shopify, WooCommerce, and Stripe. Led moderation efforts in community forums and managed FAQs and user feedback.
Customer Service Team Lead & Community Moderator
PartnerHero América
Jan 2015 - Dec 2020 (5 years 11 months)
Led a team of 40, overseeing performance metrics and operational targets, and directed recruiting, interviewing, onboarding, and coaching processes. Managed daily operations including workforce planning and performance reviews, and executed social media moderation strategies.
Education
Degrees, certifications, and relevant coursework
Universidad Católica de Honduras
Bachelor's Degree, Marketing
Obtained a Bachelor's Degree in Marketing, building a strong foundation in marketing principles and practices. Developed skills in various aspects of marketing, preparing for a career in the field.
Universidad Tecnológica Centroamericana (UNITEC)
Master's Degree, Business Management with a specialization in Logistics
Completed a Master's Degree in Business Management with a specialization in Logistics. Gained advanced knowledge in business administration and logistics, enhancing strategic and operational capabilities.
Tech stack
Software and tools used professionally
Availability
Location
HondurasAuthorized to work in
Job categories
Skills
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