
Martha Padilla Freije
@marthapadillafreije
I build cross-channel marketing strategies that grow audiences, leads, and customer retention.
What I'm looking for
I've led integrated B2B marketing strategy at Integrated Media Group, translating client goals into quarterly campaign roadmaps, content plans, and measurable initiatives across SEO, Google Ads, LinkedIn, email, newsletters, nurture campaigns, and paid media.
I've grown LATAM Jobs from zero to 14,000 followers in four months and have built growth, brand, and paid advertising programs for organizations including Wrabbit, Grupo Terra, Honduras Threads, and Cosper. I combine campaign execution, client partnership, reporting, and team coordination to drive acquisition, engagement, retention, and revenue.
Experience
Work history, roles, and key accomplishments
Marketing Specialist
LATAM Jobs
May 2024 - Present (2 years 4 months)
Grew LATAM Jobs from zero to 14,000 followers in four months through strategic content creation, community engagement, and paid social media campaigns. Managed paid social campaigns across Facebook and Instagram, optimizing for lead generation and engagement.
Senior Marketing Strategist
Integrated Media Group
Nov 2024 - Aug 2026 (1 year 9 months)
Led integrated marketing strategy for a portfolio of B2B clients across manufacturing, foodservice, electronics, and professional services. Directed cross-channel execution across SEO, Google Ads, LinkedIn, email marketing, newsletters, nurture campaigns, and paid media.
Marketing & Content Strategy Consultant
Honduras Threads
Nov 2023 - May 2024 (6 months)
Led a comprehensive paid advertising strategy using SEO-driven keyword research, developing five core content pillars for ad campaigns. Executed targeted paid ad campaigns across Facebook and Google, achieving a high ROI and growing brand visibility.
Marketing Coordinator
Puzzle
May 2022 - May 2023 (1 year)
Spearheaded the creation and management of paid advertising campaigns on Google Ads and Facebook Ads, driving significant traffic and lead generation for client projects. Implemented and tracked digital marketing efforts across email, SEO, and social media.
Marketing Manager
Wrabbit
May 2021 - Jun 2022 (1 year 1 month)
Developed and executed growth strategies in a cryptocurrency trading company to increase user acquisition, retention, and revenue. Managed paid advertising campaigns across social media, email marketing, and other digital channels, driving significant user growth.
Marketing Coordinator
Grupo Terra
Nov 2017 - Jan 2021 (3 years 2 months)
Developed and executed marketing plans and strategies to promote company products and services. Managed marketing campaigns across social media and digital platforms, driving engagement and customer acquisition.
Business Developer
Kimberly Clark Professional
Nov 2016 - Nov 2017 (1 year)
Developed and implemented sales strategies to drive business growth and achieve revenue targets. Managed key client relationships, ensuring high levels of satisfaction and fostering long-term partnerships.
Brand Manager
Cosper S.R.L
May 2013 - Nov 2016 (3 years 6 months)
Led brand development strategies for a high-end cosmetics and perfume company, increasing brand visibility and sales. Managed budgets for marketing initiatives, ensuring efficient allocation of resources.
Education
Degrees, certifications, and relevant coursework
Universidad Tecnologica de Honduras
Bachelor, Marketing
Bachelor in Marketing from Universidad Tecnologica de Honduras.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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