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@luissanchez
Digital marketing specialist with expertise in analytics and user engagement.
I'm a dedicated digital marketing professional currently pursuing a Master’s Degree in Digital Marketing, Analytics, and UX. My journey began with a Bachelor's Degree in Marketing, which laid the foundation for my passion for understanding consumer behavior and leveraging data to drive marketing strategies. I have a proven track record of engaging users and enhancing their experiences through effective communication and innovative solutions.
In my recent role as a Digital Safety & Compliance Specialist at Grindr, I honed my skills in user engagement and compliance, ensuring a safe and supportive community for users. My experience with Zendesk allowed me to analyze performance metrics and optimize support strategies, significantly improving customer satisfaction. Additionally, my time as a Social Media Specialist for The Peach Truck enabled me to manage community interactions and enhance brand visibility across various platforms.
With a strong background in digital marketing, I am eager to contribute my skills in analytics, content management, and customer engagement to a dynamic team. I thrive in collaborative environments and am passionate about using data-driven insights to inform marketing strategies and drive growth.
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Work history, roles, and key accomplishments
PartnerHero
Oct 2023 - May 2025 (1 year 7 months)
Engaged in proactive moderation of user-generated content, ensuring compliance with Grindr's Community Guidelines and Terms of Service. Responded to diverse user inquiries related to account security, privacy, and community standards, while leveraging Zendesk for efficient issue resolution and KPI monitoring.
The Peach Truck
Aug 2023 - Present (2 years 3 months)
Managed customer interactions across multiple channels including Email, Live Chat, Facebook, Instagram, and Twitter using Gorgias. Handled order fulfillment, credits, sales, and returns in Shopify Ecommerce, while also identifying common customer pain points and collaborating with the marketing team.
TalkAbroad
Jan 2023 - Present (2 years 10 months)
Identified and engaged with educational institutions to expand online reach and managed relationships with existing schools and teachers to ensure platform value. Tracked student engagement, course completion rates, and overall school satisfaction to drive client retention.
TalkAbroad
Sep 2020 - Present (5 years 2 months)
Provided detailed conversations in Spanish for students in the US through video sessions, facilitating language practice and cultural exchange. Supported students in improving their Spanish proficiency by engaging in structured and spontaneous discussions.
4am Saatchi & Saatchi Honduras
Jan 2018 - Present (7 years 10 months)
Administered, translated, migrated, and optimized websites using WordPress, including page building and user manual creation. Implemented SEO techniques, Google Ads, and targeted ads to enhance search engine positioning and website traffic, while also editing Figma wireframes.
Degrees, certifications, and relevant coursework
Master’s Degree, Digital Marketing, Analytics and UX
Currently pursuing a Master's Degree focusing on Digital Marketing, Analytics, and User Experience. The program covers advanced strategies in online marketing and data analysis.
Bachelor’s Degree, Marketing
Completed a Bachelor's Degree in Marketing, gaining foundational knowledge in market research, consumer behavior, and strategic marketing principles.
Software and tools used professionally
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