Sofía User

I’m a Marketing Director focused on developing and executing digital marketing strategies that increase both the quantity and quality of leads. I’m passionate about using data to refine performance and strengthen brand presence.

In my current role, I manage teams across Honduras, México and El Salvador to achieve KPIs, and I integrate CRMs across Marketing, Sales and Operations. I also create workflows and dashboards for board of directors to support smarter decisions.

Previously, as a Paid Media Executive, I coordinated online advertising across Meta, Push Notifications, Google, Spotify and Programmatic. I analyzed data and metrics to adjust strategies and improve online performance, collaborating with internal sales, design, community management and project teams.

Earlier as a Digital Marketing Associate, I led digital campaigns across Honduras, Guatemala and Nicaragua, including email campaigns and online ads to promote products and promotions. I also produced benchmarking reporting for 5 companies and monitored competitors’ promotions, sales, and services.