At Tally, I spearheaded the conceptualization and strategic planning of the brand launch campaign, defining its messaging, creative direction, and go-to-market approach. I also directed campaign execution across creative, content, and digital teams.
At Lili Pink Honduras, I elevated digital campaign engagement by 35% through optimized content strategy and influencer collaborations across LATAM markets. Data-driven merchandising and targeted digital campaigns increased in-store and online sales by 20%.
At MBH Agency, I directed digital and communications campaigns for a diverse client portfolio, achieving 95% on-time delivery. Integrated digital and audiovisual content increased campaign reach by 45%.
Earlier, as Art Director at Canavista Films, I enhanced visual consistency across production departments. At Monkey Business Honduras, I grew the social media follower base by 50% through tailored content and audience segmentation.
