Open to opportunities

Delano Souza

@delanosouza

Message

I grow revenue through full-funnel paid media campaigns across major advertising platforms.

Brazil

Message

What I'm looking for

I'm looking to drive measurable growth through full-funnel paid media, testing, conversion optimization, and revenue-focused campaign strategy across B2B, B2C, eCommerce, and lead generation businesses.

I've managed more than US$60K in monthly paid media investment at Outsmarting Brazil, optimizing full-funnel acquisition across Google, Meta, TikTok, LinkedIn, Pinterest, and Spotify Ads. My work improved NET ROAS from below 1.5 to an average of 3.5, reaching 4.0 in peak months.

At Hubify, I managed PPC for B2B and B2C clients as a strategist, media buyer, and account manager. I reduced Meta CPL from 120 to 25 while maintaining lead volume and improving lead quality through segmentation, creative testing, and budget optimization.

Previously at GPME, I helped lead the transition to scalable digital acquisition through Google Ads, Meta Ads, SEO visibility, and lead generation. I began building my digital marketing foundation at Mega Brindes, creating social content, ad copy, and campaign materials.

I'm focused on revenue-driven KPIs across the customer journey, from lead acquisition through net revenue. I use GA4, Google Tag Manager, dashboards, CRO, automation funnels, and structured testing to turn campaign performance into actionable growth insights.

Experience

Work history, roles, and key accomplishments

Paid Media Specialist

Outsmarting Brazil

Jan 2021 - Jan 2026 (5 years)

Managed monthly paid media investments exceeding US$60K across multiple platforms, improving NET ROAS from below 1.5 to an average of 3.5. Conducted structured testing for creatives, audiences, bidding strategies, and landing pages, and delivered strategic reports for business growth.

Google Ads Meta Ads LinkedIn Ads Pinterest Ads Spotify Ads GA4 Google Tag Manager A B Testing Audience Segmentation CRO Performance Analysis

Paid Media Specialist

Hubify

Jan 2021 - Dec 2021 (11 months)

Managed PPC campaigns for B2B and B2C clients across Google Ads, Meta Ads, and LinkedIn Ads, acting as strategist, media buyer, and account manager. Reduced Meta CPL from 120 to 25 (-79%) while maintaining lead volume and improving lead quality.

Google Ads Meta Ads LinkedIn Ads PPC Audience Segmentation Creative Testing Dashboarding

Growth Marketing

GPME

Jan 2019 - Dec 2021 (2 years 11 months)

Led the company's transition to scalable digital acquisition, managing Google Ads and Meta Ads campaigns focused on customer acquisition. Improved SEO visibility and lead generation through paid media.

Google Ads Meta Ads SEO Lead Generation Digital Acquisition