I'm looking to drive paid acquisition and growth through campaign optimization, tracking, creative testing, funnel analysis, and performance reporting across B2B or B2C businesses.
EH
Looking for a job
Eduardo Hormain
@eduardohormain
Paid Media Specialist with 6+ years of experience in lead generation across Meta Ads and Google Ads, focused on performance and lead quality.
BrazilWhat I'm looking for
I've spent the past six years managing paid media and lead generation across B2B SaaS, online education, financial services, logistics, food and beverage, and other industries.
Most recently at Prolog App, I managed up to BRL 80K/month across Google, Meta, and LinkedIn Ads and helped reduce cost per MQL by 61%, from BRL 2,300 to BRL 900. I also implemented browser-side and server-side tracking through Google Tag Manager and integrated CRM data with ad platforms to optimize campaigns based on lead quality, not just volume.
Across my career, I've managed more than BRL 4M in ad spend, with hands-on experience in campaign strategy, creative testing, audience targeting, funnel analysis, tracking, reporting, and budget allocation.
I'm currently looking for remote Paid Media Specialist or Media Buyer opportunities where I can combine hands-on campaign management with data-driven optimization.
Experience
Work history, roles, and key accomplishments
PA
Paid Media & Growth Specialist
Prolog App
Apr 2025 - Jun 2026 (1 year 2 months)
Managed B2B SaaS paid acquisition with BRL 80K monthly spend, reducing cost per MQL by 61%. Implemented advanced tracking and integrated HubSpot with Meta Ads to optimize campaigns.
CZ
Paid Media Analyst
Concurseiro Zero1
Dec 2023 - Apr 2025 (1 year 4 months)
Managed BRL 150K/month across Meta Ads, Google Ads, and YouTube Ads for online education funnels, achieving an average ROAS of 3.6x. Engineered A/B tests on creatives and audiences, improving CPA efficiency by 20%, and built analytics structures using Google Sheets and Looker Studio.
FU
Performance Marketer
Fullgaz
Jul 2023 - Dec 2023 (5 months)
Managed paid media for 6–7 client accounts across food & beverage, logistics, and toy industries. Planned, launched, and optimized campaigns on Google Ads, Meta Ads, and LinkedIn Ads for brands including Tirol, La Violetera, Multilog, and toy manufacturers.
FC
Performance Marketing Analyst
Fontes Promotora de Crédito
Nov 2020 - Jun 2023 (2 years 7 months)
Managed paid acquisition across Google Ads, Meta Ads, and LinkedIn Ads, with an average monthly media spend of BRL 40K and peaks of BRL 80K. Reduced average CPL by roughly 50% through campaign restructuring, audience optimization, budget allocation, and ongoing testing.
GM
Media Buyer
GreenCherry Marketing
Feb 2020 - Sep 2020 (7 months)
Managed Meta Ads campaigns for an online English education business targeting Brazilian consumers, overseeing monthly media spend of up to BRL 600K during peak periods. Optimized campaigns for conversions and acquisition efficiency across audiences, creatives, messaging, and funnel stages.
Education
Degrees, certifications, and relevant coursework
UN
UNOPAR
Associate Degree, Marketing
2017 - 2019
Associate Degree in Marketing from UNOPAR, completed between 2017 and 2019.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
BrazilAuthorized to work in
Salary expectations
22k-36k USD
Social media
Job categories
Skills
Meta AdsGoogle AdsLinkedIn AdsYouTube AdsMedia BuyingCampaign ManagementBudget Allocation StrategiesAudience TargetingA B TestingGoogle Tag ManagerGA4META PixelsConversion APIHubSpotLookerConversion TrackingFunnel AnalysisExcelGoogle SheetsKPI ReportingConversion EfficiencyCreative TestingCampaign Optimization
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