Open to opportunities

Carolina Alves

@carolina_alves

Message

I have been working since 2018 with planning and monitoring digital media.

Brazil

Message

What I'm looking for

I am looking for a challenging role that utilizes my skills and experience in media and digital performance to drive results and growth for clients. I am interested in working with a dynamic team that values collaboration and continuous improvement, and offers opportunities for professional development and growth.

Throughout my career, I have worked with a range of clients across various industries, including USA: ADVANCED WINDOW PRODUCTS, GRAVINAS WINDOW CENTER, UTAH DIVORCE MEDIATION, and Brazil: NIVEA BRASIL, BURGER KING, MERCADO LIVRE, among others. I have a strong understanding of digital marketing, with expertise in Google ADS, Meta ADS, LinkedIn Ads, DV360, and Google Analytics.

I am a results-driven professional with a strong focus on continuous improvement, and I am committed to delivering high-quality results for my clients. I am also an effective team leader, with experience in training and implementing online campaigns, and have a strong ability to work collaboratively with cross-functional teams.

Experience

Work history, roles, and key accomplishments

Current

Media Buyer

Current

KAJAE

Jan 2024 - Present (1 year 5 months)

Responsible for paid media and performance for Bonneville Agency, focusing on clients across multiple states. Implemented and monitored campaigns on Google Ads and Microsoft Ads, tracking KPIs and optimizing results for over 70 accounts.

Google Ads Microsoft Ads Google Analytics GTM KPI Tracking

Supervisor of Media and Digital Performance

Leo Burnett Tailor Made

Jan 2023 - Apr 2023 (3 months)

Led strategic planning for digital marketing focused on paid media, exclusively for NIVEA BRASIL. Directed team implementation and monitoring of campaigns across various platforms, ensuring effective communication with clients.

Google Ads LinkedIn Ads Google Analytics

Supervisor of Media, Performance, and Growth

Agency Ampfy

Jan 2023 - Apr 2023 (3 months)

Conducted strategic digital marketing plans for clients including NEW HOLLAND and MELITTA E-COMM. Successfully managed campaigns on various platforms, achieving significant sales increases.

Google Ads LinkedIn Ads Google Analytics KPI Tracking

Media and Digital Performance Coordinator

Agency Len

Jan 2021 - Jan 2022 (1 year)

Specialized in strategic media planning for luxury real estate, managing campaigns across multiple platforms and achieving previously unattainable sales.

Google Ads LinkedIn Ads KPI Tracking

Media and Digital Performance Consulting

Group LDG4

Jan 2021 - Feb 2021 (1 month)

Provided strategic media planning for products in the healthcare sector, significantly increasing sales through effective campaign management.

Google Ads LinkedIn Ads Google Analytics Sales Strategy

Media and Digital Performance Coordinator

Agency Ginga

Jan 2021 - Jan 2022 (1 year)

Coordinated online media teams for BURGER KING and MERCADO LIVRE, focusing on internalizing media and performance. Trained teams and optimized campaign results through effective management.

Google Ads LinkedIn Ads Google Analytics Team Management

Head of Media Planner and Digital Performance

Agency Mentores Digital

Jan 2021 - Feb 2021 (1 month)

Directed the media team and implemented strategic planning for media and performance, successfully attracting new clients and optimizing campaigns.

Google Ads LinkedIn Ads Google Analytics Team Leadership

Media Planner and Digital Performance

Agency Ivoire

Jan 2021 - Feb 2021 (1 month)

Led online media planning for FACULDADES FEI SP, achieving lead generation and branding goals. Trained teams in copywriting and design best practices.

Google Ads LinkedIn Ads Google Analytics Campaign Management