Open to opportunities

Mateus Parize

@mateusparize

Senior media buyer and performance marketing leader scaling e-commerce and high-ticket funnels with data-driven creative.

Brazil

Message

What I'm looking for

I’m looking to lead paid media with ownership of full-funnel performance—pairing technical tracking and analytics with creative systems, structured SOPs, and team coaching to scale consistently across international markets.

I’m a Senior Media Buyer with over 7 years of experience managing more than 150 accounts across 18 countries. I connect technical data with creative direction to scale e-commerce, B2B, and high-ticket funnels—so performance improves without unstable costs.

In my current role as Head of Paid Media | ADS 21 (Brazil | 2024 – Current), I lead and coach a team of media buyers for technical excellence and KPI success. I oversee 60+ active accounts with a combined monthly budget of over R$ 300K (~$60K USD), and I created internal SOPs and workflows to help the agency scale consistently.

I’ve consistently delivered results at scale: up to R$ 47K daily ad spend across 4 accounts during 13–30 day launches, sustained $6K/week for 12+ months, and generated R$ 1.7M in revenue in 13 days at a 5.5 ROAS. Alongside media buying, I drive full-funnel diagnostics and creative systems—using GA4, GTM (server-side), and dashboards to turn real-time performance into decisions, then align landing pages, YouTube distribution, and ad production with growth goals.

Experience

Work history, roles, and key accomplishments

Current

Head of Paid Media

Current

Ads 21

Jan 2024 - Present (2 years 5 months)

Led and coached a team of media buyers to deliver KPI results and technical excellence, overseeing 60+ active accounts with a combined monthly budget of over R$ 300K. Built internal SOPs and workflows to help the agency scale consistently.

Media Buying Paid Media Management Team Leadership KPI Optimization Account Management SOP Development Budget Management Performance Analytics

Current

Senior Media Buyer & Founder

Current

Parize Negócios Digitais LTDA

Jan 2019 - Present (7 years 5 months)

Scaled high-ticket products across 18 countries using complex multi-channel funnels. Implemented server-side tracking with Stape and GTM to maintain 100% data accuracy for performance measurement.

Multi channel Marketing Server Side Tracking Google Tag Manager (GTM)Stape Scaling

Lead Creative Strategist

Hoje Não Procrastino

Sep 2023 - Feb 2026 (2 years 5 months)

Owned end-to-end creative strategy, driving copywriting, visual concepts, and offer engineering to support growth goals. Built conversion-optimized landing pages based on audience research and managed video editors and designers to ensure ads aligned with performance targets.

Copywriting Offer Engineering Creative Direction Audience Research Landing Page Optimization Team Management Performance Alignment

Media Buyer (Contract)

Sem Codar

Sep 2023 - Jul 2024 (10 months)

Generated R$ 1.7M in revenue in 13 days while hitting strict efficiency targets at a 5.5 ROAS. Managed a six-figure monthly funnel for over a year while maintaining a 3.0 ROAS through constant optimization, using GA4 for journey analysis and building automated dashboards for real-time tracking.

ROAS Performance Marketing GA4 YouTube Ads Dashboards Conversion Optimization

Media Buyer (Contract)

IEAC

Sep 2022 - May 2024 (1 year 8 months)

Owned end-to-end media buying, including campaign architecture and multi-channel launches, and performed daily optimizations and budget management to beat ROAS targets. Provided bi-weekly data-backed feedback to creative teams to ensure ad production stayed aligned with performance results.

Budget Management ROAS Performance Marketing Strategy Creative Analytics Feedback