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Deepika salwankar

@deepikasalwankar

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Experienced Senior Product Marketing Manager driving impactful strategies.

India

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What I'm looking for

I seek a role that fosters innovation and collaboration, with opportunities for growth and impactful marketing strategies.

I am a Senior Product Marketing Manager with over 10 years of experience in driving go-to-market (GTM), account-based marketing (ABM), and content strategies that have supported over $10M in annual recurring revenue across the US and EMEA. My expertise lies in product messaging, website strategy, and translating complex AI capabilities into clear narratives that resonate with customers.

In my current role at Aktana, I have successfully distilled complex AI functionalities into customer-centric messaging, resulting in a 30% adoption lift. I engineered ABM programs that boosted pipeline conversion by 33% and directed end-to-end GTM strategies that accelerated new account wins by 50%. My previous experience at Tact.ai involved rolling out multiple product lines and leading content strategies that significantly increased brand reach and engagement.

Throughout my career, I have demonstrated a commitment to elevating brand authority through thought leadership initiatives, strategic partnerships, and data-driven insights. I thrive in dynamic environments where I can leverage my skills to drive product-led growth and enhance customer engagement.

Experience

Work history, roles, and key accomplishments

Current

AVP, AI Product Marketing

Current

Citi

Dec 2025 - Present (4 months)

Defined AI product marketing and GTM strategy for Citi’s USCC credit card data unification initiative, enabling AI-driven data monetisation pathways across business units. Evaluated omnichannel CX for future-state execution and created C-suite-ready proposals and MD-level stakeholder communications for AI and data initiatives.

AI Product Marketing GTM Strategy Data Monetisation Fraud Detection

Current

Senior Product Marketing Manager

Current

Aktana

Oct 2023 - Present (2 years 6 months)

Distilled complex AI and Next Best Action (NBA) functionalities into customer-centric messaging, defining ICPs and personas to drive 30% adoption lift and cross-sell efficiency. Engineered ABM programs for enterprise and mid-market segments, boosting pipeline conversion by 33%.

Product Messaging Account Based Marketing GTM Strategy Sales Enablement Thought Leadership AI NBA Capabilities

Senior Product Marketing Manager

Tact.ai & Aktana

Jan 2021 - Oct 2025 (4 years 9 months)

Simplified AI and behavioural recommendation capabilities into benefit-led messaging for pharma commercial buyers, driving 30% adoption lift and 33% pipeline conversion via enterprise ABM playbooks. Led Copilot and agentic AI launch positioning across US and EMEA, accelerating new account wins by 50%, and increased website conversions by 55% while growing organic reach by 50% through content and t

Product Messaging ABM GTM Strategy AI Positioning Sales Enablement Content Strategy Analyst Relations

Senior Marketing Manager – Content & Product Marketing

Tact.ai

Jan 2021 - Oct 2023 (2 years 9 months)

Rolled out 4 product lines with successful adoption in life sciences across US & EMEA. Owned content strategy—blogs, case studies, webinars—driving a 50% increase in reach.

GTM Product Launches Content Strategy Thought Leadership Analyst Relations Pricing Market Expansion

Senior Manager - Marketing

Startupwind.Inc

Mar 2017 - Sep 2020 (3 years 6 months)

Drove product messaging and go-to-market strategies, achieving $1M ARR through new customer wins. Led full-funnel marketing campaigns targeting students, founders, and educators across web, email, and social—contributing to rapid user acquisition and platform engagement.

GTM Product Strategy Community Expansion Product Management Program Management

Senior Manager, Product & Field

Startupwind Inc

Mar 2017 - Sep 2020 (3 years 6 months)

Drove product messaging and go-to-market strategy to achieve $1M ARR through new customer acquisition across B2B and B2C segments. Scaled the IIM-B Women’s Startup Programme to 10,000 users and developed a 50-course edX curriculum that increased time spent on the platform by 3x.

GTM Strategy Product Messaging EdTech Marketing Curriculum Development Customer Segmentation Marketing Analytics

Consultant- Content & Kol Specialist

Buzz4health

Jan 2013 - Mar 2017 (4 years 2 months)

Consulted on content and KOL strategies.

Content Strategy KOL Strategy Consulting

Brand Manager

Tata Housing

Jun 2016 - Feb 2017 (8 months)

Launched digital, print, and social initiatives, increasing engagement by 45% and lead gen by 30%. Directed onboarding for a ₹100 Cr portfolio, enhancing partner engagement and revenue.

Digital Marketing Social Media Marketing Lead Generation Partner Engagement revenue enhancement

Corporate Communications Summer Intern

Shell

Apr 2015 - Jun 2015 (2 months)

Supported corporate communications initiatives.

Corporate Communications Internal Communications Public Relations

Business Development Manager

Thousand Smiles

Dec 2012 - Jan 2014 (1 year 1 month)

Managed business development activities.

Business Development Sales Client Relations

Medical Writer

Media46 Digital Publishing

Aug 2012 - Present (13 years 8 months)

Wrote medical content for digital publications.

Medical Writing Content Creation Digital Publishing

Education

Degrees, certifications, and relevant coursework

Indian School of Business

Executive Programme in Product Management, Product Management

Completed an executive program focused on product management principles and strategies. Gained expertise in product lifecycle, market analysis, and product launch.

MICA

Master of Business Administration, Business Administration

Pursued a Master of Business Administration, focusing on core business functions and strategic management. Developed strong analytical and leadership skills.