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Shinjini Shah

@shinjinishah

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Product Marketing Manager - blending strategy, messaging, and execution for B2B SaaS, AI products, and growth.

India

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What I'm looking for

I’m looking for a B2B SaaS/AI role where I can own product marketing end-to-end—combining strategy, positioning, content, and sales enablement—partnering closely with product and sales to drive adoption and measurable pipeline impact.

I help brands think about the bigger picture—bringing strategy, messaging, content, and stakeholder alignment into one cohesive marketing effort.

With 5+ years across B2B technology, AI products, and EdTech, I’ve owned full-funnel marketing work from hands-on go-to-market execution to brand strategy across multiple accounts at once, moving confidently between strategic thinking and execution detail.

In my recent role, I managed multi-channel campaigns across 6 client accounts, supported a 7-day AI product launch with email sequences and social assets, and scaled content delivery to 15–25 pieces weekly while reducing design/graphic turnaround time by 50%+ using AI-supported workflows.

I’m at my best working with product, sales, and creative teams in remote, distributed environments—translating complex value into clear positioning. I’ve also led launches and growth outcomes like delivering end-to-end website launches, running LinkedIn ad campaigns that generated 520K+ impressions and 18 qualified B2B leads in two months, and scaling social programs across platforms.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Content Manager

Current

Andocia Marketing

Sep 2025 - Present (9 months)

Executed multi-channel marketing campaigns across 6 client accounts, ensuring consistent brand messaging. Supported the 7-day launch of Framework LTC+ and delivered 15–25 pieces of content weekly while cutting design/graphic production time by 50%+ using AI tools.

B2B Marketing Content Systems Multi channel Marketing Email Marketing Social Media Content SEO Optimization AI assisted Design

Marketing Team Lead

Questra Immigration

Oct 2024 - Jun 2025 (8 months)

Led brand strategy and cross-channel communications across social, website, email, and video. Delivered a full website launch in 3 months, ran a Dynamics 365 newsletter to 7,000+ subscribers, and increased posting frequency from 2 to 5 posts per week.

Brand Strategy Website Launches Email Marketing Dynamics 365 Content Governance Team Leadership Creative Direction B2B Communications

Marketing Coordinator

Envoy by IDP Education

Nov 2023 - Jul 2024 (8 months)

Supported go-to-market for Envoy, IDP’s AI-powered English proficiency assessment platform, partnering with product and sales to drive awareness and adoption. Owned LinkedIn ad campaigns end-to-end, generating 520K+ impressions and 18 qualified B2B leads in two months.

Product Marketing Go To Market LinkedIn Ads Paid Media Optimization Product Demos Storylane Contentful Sales Enablement B2B Lead Generation

Social Media Specialist

The Salvation Army

May 2022 - Sep 2023 (1 year 4 months)

Developed and executed audience-focused content strategies across six social platforms. Grew LinkedIn followers by 36% in 12 months, increased posting frequency by 65% (from 3 to 5 per week), and launched TikTok and Pinterest channels to expand reach.

Social Media Strategy Content Scheduling TikTok Launch Pinterest Launch Not For Profit Messaging

Marketing Specialist

WorkPilot

Oct 2021 - Apr 2022 (6 months)

Marketed WorkPilot’s B2B HR platform for employee onboarding and offboarding with direct involvement in bug testing and UX evaluation. Produced 3 blogs per week, managed an email newsletter for 800+ customers, and performed targeted SEO keyword research to improve organic visibility.

B2B Marketing Content Marketing Keyword Research Newsletters Product Feedback Customer Insights Competitive Research HR Technology

Social Media Marketing Specialist

Centre of Dental Excellence

Nov 2020 - Jul 2021 (8 months)

Built Facebook and Instagram content strategies to drive engagement and growth. Improved engagement by 30–40% using visual-first content and audience segmentation, while supporting online events with 40–70% attendance.

Social Media Strategy Facebook Marketing Instagram Marketing Segmentation Event Promotion WordPress SEO Optimization