Looking for a job

ananya pradhan

@ananyapradhan

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I build AI product narratives, growth engines, and GTM infrastructure that turn platforms into movements.

India

Message

What I'm looking for

I'm looking to build growth, product marketing, and GTM systems for AI-driven products, translating technical platforms into compelling narratives, adoption programs, and durable distribution engines.

At Ema, I lead growth, product marketing, and GTM operations for an agentic AI startup, building all three functions from scratch. I run acquisition and retention programs, manage paid growth across Meta, Google UAC, YouTube, and podcasts, and shape positioning and launches for AI platform products.

Previously at ServiceNow and HighRadius, I brought AI platforms, developer products, and enterprise growth programs to market—creating $50M in first-quarter pipeline, influencing $100M+ in opportunities, and building media channels that became core engagement vehicles. My computer science background and editorial experience help me turn technical products into narratives people understand, adopt, and advocate for.

Experience

Work history, roles, and key accomplishments

Current

Global Growth Lead

Current

Ema

Mar 2026 - Present (6 months)

Lead growth, product marketing, and GTM operations at Ema, an agentic AI startup. Built all three functions from scratch, running user acquisition and retention programs and owning end-to-end paid acquisition across Meta, Google UAC, YouTube, and podcasts.

Current

AI Implementation and Marketing Strategy Consultant

Current

Self Employed

Jan 2021 - Present (5 years 8 months)

Fractional growth, GTM, product marketing, and ops for early-stage to late-stage startups. Developed comprehensive GTM playbooks for 30+ startups and conducted AI maturity assessments for 8 manufacturing SMEs.

Growth GTM Product Marketing Operations Positioning Acquisition Strategy Distribution Engines GTM Infrastructure GTM Playbooks AI Maturity Frameworks Technology Stack Model Readiness Integration Architecture Digital Transformation

Senior Global Product Marketing Manager

ServiceNow

Sep 2022 - Mar 2026 (3 years 6 months)

Led product marketing for AI-powered platform products ($1B+ portfolio) and built developer-centric positioning for 40 AI SKUs, achieving 30% faster time-to-market and 25% improvement in enterprise deal velocity across 150+ enterprise accounts. Drove product-market fit initiatives and architected competitive intelligence programs.

Senior Growth Marketing Analyst

HighRadius Corporation

Apr 2019 - Aug 2022 (3 years 4 months)

Led a cross-functional team of 8 to pioneer AI fintech content for enterprise buyers and build acquisition strategies for Fortune-500 inbound pipeline. Built a customer advocacy community and pioneered multi-format content strategy, increasing engagement by 50% across digital channels.

Director, Talent Management

Feeding India (ZOMATO)

Aug 2016 - Dec 2019 (3 years 4 months)

Directed talent management at Feeding India, a Zomato initiative, overseeing people operations and development.

Editor

Penguin Random House, India

Mar 2016 - Sep 2019 (3 years 6 months)

Edited books and managed editorial projects at Penguin Random House India.

Education

Degrees, certifications, and relevant coursework

Kalinga Institute of Industrial Technology

B.Tech, Computer Science Engineering

2016 - 2020

Activities and societies: President of the Debate Society; secured $50,000 in corporate sponsorships for annual college festivals.

Pursued a B.Tech in Computer Science Engineering with a Machine Learning specialization. Built a sentiment analysis system with 85% accuracy for the capstone project and led the Debate Society to 12 victories across 15 premier institutions.