Debora Souza

Orchestrated the selection of CRM software platform, to optimize the sales and marketing processes, and to extract actionable insights to drive customer retention.
Strategically mapped customer and sales journeys to identify pain points, aiming to drive enhancements to the customer experience and to boost profits, loyalty, and advocacy.

IImplemented a comprehensive CRM strategy in the UAE & KSA, resulting in a 20% increase in activation and significant improvements in onboarding, retention, and engagement rates.
Optimized campaign performance by 12% through continuous A/B testing of messages, call to actions, and channels, leading to higher customer acquisition and retention.

Achieved a 5% growth in 4 months in customer acquisition through targeted CRM initiatives, leading to improved client retention and revenue growth.
Boosted customer retention by developing and implementing effective communication strategies, leading to increased customer lifetime value and revenue.

Achieved a remarkable doubling of registered resellers and an increase in active buyers within one year, contributing to significant growth and success for the B2B2B program.
Executed impactful marketing campaigns that improved the user journey, resulting in a 7% increase in program engagement.

Increased program awareness by 8 percentage points and improved lead generation for partners from 30% to 70% within three months through an effective in-app communication plan.
Developed strategies to drive activation, engagement, and retention among drivers, focusing on mitigating churn and increasing frequency of use.

Successfully launched Mobike in Chile, establishing key relationships with municipalities and positioning the brand as the leading technological bike system in the city.
Helped Mobike get a 25% of the market share, solidifying its position as the top bike system in the city, leading to increased brand recognition and customer loyalty.