I’m seeking a remote content strategist role where I can drive impact through transformational content, emotional storytelling, and purpose-driven communication. I value stable, human-centered environments that foster conscious growth, collaboration, and measurable results.
CBLooking for a job
claudia godoy becerril
@claudiagodoybecerril
Emotional Strategist & Content Editor | Transforming wellness through the CIELO Method
MexicoWhat I'm looking for
I’m a Strategic Content Strategist and Learning Experience Designer with 15+ years of experience creating human-centered ecosystems that integrate behavioral science, emotional storytelling, and neuroeducation into scalable digital strategies.
At Daimler (Mercedes-Benz), I led the full design and execution of a digital upskilling system for 800+ leaders across two plants. My strategy achieved 97% completion, 95% participation, and a 30% improvement in operational performance in just one quarter—directly aligning content with measurable business goals.
At Grupo Carso, I delivered 100+ neuroscience-based keynotes on emotional well-being, energy regulation, and sustainable productivity. These sessions reached 1,800+ employees across 10 companies and led to 98% satisfaction and a 20% increase in the application of well-being tools in high-pressure environments.
As the creator and lead content strategist of BienPro, I developed a scalable content ecosystem that merges diagnostic tools, automation workflows, and emotionally intelligent messaging. In a 6-week pilot, we achieved a 45% increase in user engagement, a 30% boost in lead generation, and measurable improvements in clarity, energy, and self-regulation.
I also created the proprietary C.I.E.L.O. Method, an AI-powered framework that combines content strategy, emotional intelligence, and strategic clarity. Applied across 15+ campaigns and 30+ funnel-aligned actions, this method led to a 50% increase in engagement, a 20% rise in conversion, and empowered 120+ professionals to build emotionally intelligent, performance-driven campaigns.
My expertise lies in bridging strategic content design with emotional impact—turning complex ideas into clear, actionable content experiences that drive engagement, retention, and measurable growth.
I’m deeply committed to supporting Latinx leaders and Spanish-speaking professionals by building content ecosystems that amplify well-being, leadership, and purpose-driven performance.
Experience
Work history, roles, and key accomplishments
BI
Current
Lead Content Strategist
BienPro
May 2023 - Present (2 years 2 months)
Designed an AI-powered content ecosystem for leadership and productive well-being. Implemented 30+ strategies based on neuroeducation and emotional storytelling, aimed at maximizing engagement, generating leads, and delivering measurable impact in clarity, energy, and self-regulation.
GC
Current
Well-being & Productivity Speaker
Grupo Carso
Sep 2013 - Present (11 years 10 months)
Designed and delivered 100+ neuroscience-based talks for 1,800+ employees. Applied emotional storytelling and content strategy to address high-stress environments, achieving 98% satisfaction and a 20% increase in the application of well-being tools.
BI
Current
Creator of the C.I.E.L.O. Method
BienPro
Sep 2023 - Present (1 year 10 months)
Developed the C.I.E.L.O. Method, combining AI-powered content, emotional intelligence, and strategic clarity. Applied across 15+ campaigns during BienPro's prelaunch, it improved user engagement by 50%, increased downloads by 35%, and boosted retention by 20%.
DM
Competency Assessment Designer
Daimler (Mercedes-Benz México)
Sep 2016 - Dec 2020 (4 years 3 months)
Led the design and implementation of a digital behavior-based competency tool for team leaders in two plants. Trained and assessed 800+ employees, achieving a 97% completion rate and a 30% improvement in operational consistency, aligning leadership development with performance standards.
WC
Emotional Skills Trainer
Women's Affairs Office, Government of Coahuila
Oct 2011 - Dec 2012 (1 year 2 months)
Designed and delivered a state-level emotional intelligence training program for frontline and administrative staff. Achieved 100% departmental coverage, 96% satisfaction, and a 30% improvement in internal service quality metrics within three months of implementation.
Education
Degrees, certifications, and relevant coursework
IL
Instituto Benoist Latinoamericano
Certification, NLP Coaching
Obtained a Certification in NLP Coaching. Developed skills in Neuro-Linguistic Programming for coaching applications.
IL
Instituto Benoist Latinoamericano
Certification, Expansive Coaching
Achieved a Certification in Expansive Coaching. Focused on advanced coaching methodologies and personal growth techniques.
UN
Unknown
Certification, Sales Mastery with NLP
Completed advanced training in Sales Mastery with NLP. Enhanced sales techniques through the application of Neuro-Linguistic Programming principles.
UPUniversidad Panamericana
Master's Degree, Family Education
Completed a Master's Degree focused on Family Education. Gained expertise in educational strategies and family dynamics.
HIHeartMath Institute
Certification, Heart Coherence and Emotional Regulation
Received Certification in Heart Coherence and Emotional Regulation. Learned techniques for managing emotions and achieving physiological coherence.
IH
Instituto Hábitos
Certification, Healthy Habits
Earned a Certification in Healthy Habits. Studied principles and practices for developing and maintaining healthy lifestyle habits.
C(
CONOCER (Mexico)
Certification, Online Course Development
Obtained CONOCER Certification in Online Course Development. Gained expertise in designing and structuring online educational content.
C(
CONOCER (Mexico)
Certification, Delivery of Human Capital Training
Achieved CONOCER Certification in Delivery of Human Capital Training. Focused on effective methods for delivering training programs to human capital.
ÁL
Álvaro Luque
Course, Marketing
Completed 'The Perfect Launch' course. Acquired knowledge and strategies for successful product or service launches.
IM
ICE México
Course, Marketing
Undertook a Marketing Course at ICE México. Studied fundamental marketing principles and strategies.
DODomestika
Introductory Courses, Marketing & Community Management
Completed introductory courses in Marketing & Community Management. Gained foundational knowledge in digital marketing and community engagement.
DODomestika
Introduction, Community Management
Studied the Introduction to Community Management. Learned the basics of managing online communities and engaging with audiences.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
MexicoAuthorized to work in
Salary expectations
60k+ USD
Social media
Job categories
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