Dave Thoms

At EVONET, I’m building the APAC marketing function from zero to one for a cross-border payments provider. I’ve led its rebrand, created foundational brand assets, and built the website, marketing automation, GA4 analytics, and tracking infrastructure.

Previously, as Marketing Director at Digital Star Capital, I built and led a multilingual marketing team while managing the marketing budget and P&L. I delivered brand, digital advertising, website, event, content, product-launch, funding-round, and regulatory marketing programs across Hong Kong, China, and Dubai.

At GL.iNet, I recruited and trained a six-person marketing team, launched B2B product GTM strategies, and developed technical content, SEO, video marketing, sub-brands, and supporting websites. My earlier work spans performance marketing, e-commerce, retail banking messaging, global financial-services campaigns, and consultancy projects focused on ROI and lead generation.

I bring over 10 years of experience connecting brand strategy, multilingual content, performance marketing, and data-driven measurement across APAC and global markets. I work closely with product, sales, compliance, and operations teams to turn unified business objectives into measurable marketing outcomes.