Craig Hanselman
@craighanselman
Senior enterprise SaaS and digital marketing sales leader driving revenue and market expansion.
United StatesWhat I'm looking for
I am a senior account executive and former CEO/COO with 20+ years leading enterprise SaaS, AdTech, MarTech and digital marketing sales, consistently driving strong revenue growth and market expansion. I specialize in consultative selling, full sales-cycle management, and large-scale complex deals across retail, healthcare, insurance and automotive sectors.
As CEO/COO of TremTek I scaled revenue from $1M to $5M and executed a strategic exit, driving sustained 15% YoY growth and a 3X return. In client-facing roles I engineered digital marketing strategies and system models that delivered measurable results—boosting market share, improving workflow efficiency, and increasing client satisfaction and pipeline efficiency.
I combine hands-on sales leadership with technical familiarity (CRM integrations, Amazon EC2, email/SMS campaigns) and proven territory and go-to-market planning to grow client portfolios and new business. I bring a metrics-driven, cross-functional approach to implementation and client success.
Experience
Work history, roles, and key accomplishments
Senior Enterprise Business Consultant
Lead Client, Inc
May 2021 - Feb 2025 (3 years 9 months)
Developed targeted digital marketing strategies that increased client market share 25% and added $1.2M in revenue; engineered system models improving workflow efficiency 30% and saving $100K annually.
CEO / COO
TremTek
Jun 2010 - Feb 2021 (10 years 8 months)
Scaled annual revenue from $1M to $5M and drove total sales growth to $8M by 2020 through email, SMS, and CMS-driven digital marketing; delivered 15% YoY growth and a strategic exit with 3x return in 2021.
Enterprise Account Executive
TremTek
Jun 2005 - Jun 2010 (5 years)
Led enterprise sales division after acquiring the business, growing revenue 200% over five years and generating $3.5M in new business while expanding client base 25%.
National Account Manager
TremTek
Dec 2003 - Jun 2005 (1 year 6 months)
Managed national division, increasing annual revenue 28% and improving account retention 40% while exceeding quarterly quotas by an average of 120%.
Major Account Manager
Business Telecom, Inc
Jun 2000 - Dec 2003 (3 years 6 months)
Surpassed 2003 sales targets by 152% and drove 30% YoY increase in new customer acquisitions; increased average account value 40% with tailored telecom solutions.
Senior B2B Account Executive
Nextel Communications
May 1997 - Jun 2000 (3 years 1 month)
Achieved Presidents Club recognition through top-performing B2B sales and enterprise account development from 1997–2000.
National Sales Manager
Air Touch Communications
Apr 1994 - May 1997 (3 years 1 month)
Served as National Sales Manager and ranked in top 5% nationally, leading teams to exceed sales goals and drive market expansion from 1994–1997.
Education
Degrees, certifications, and relevant coursework
The Pennsylvania State University
Bachelor of Science, Marketing
Completed a Bachelor of Science in Marketing focused on marketing principles and digital marketing applications.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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