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Chris Torres

@christorres3

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I build go-to-market strategies that grow SaaS adoption, e-commerce revenue, and customer value.

United States

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What I'm looking for

I'm looking to lead customer-centered go-to-market and growth work where I can connect market insight, product strategy, and cross-functional execution to improve adoption, retention, and revenue.

At Zenfolio, I own go-to-market strategy and roadmap planning for the Volume photography segment, translating customer and market insights into product priorities, positioning, campaigns, and measurable growth. My work helped drive e-commerce sales 30% above goal and 40% year over year, including 67% adoption of an AI-powered facial recognition feature.

Previously at GotPhoto, I grew a 90+ account book of business 44% year over year and delivered $1.25M in committed revenue through consultative account strategy. I also bring entrepreneurial experience building photography and custom-printing businesses, with a practical, customer-centered approach to revenue, product adoption, and cross-functional execution.

Experience

Work history, roles, and key accomplishments

Current

Go-To-Market Manager, Volume

Current

Zenfolio Inc.

Jul 2025 - Present (1 year 3 months)

Leads GTM strategy for the Volume photography segment, driving e-commerce sales 30% above goal and 40% year-over-year growth. Spearheaded AI feature adoption and improved marketing landing page performance by 20%+.

Go To Market Strategy Product Marketing Customer Success AI Integration Asana HubSpot Google Workspace Microsoft Office Adobe Creative Cloud Claude Gemini

High-Volume (HV) Marketing Manager

Zenfolio Inc.

Mar 2025 - Jun 2025 (3 months)

Developed foundational GTM plan for the High-Volume segment, including market analysis, ICP definition, and messaging framework. Delivered budget and resourcing recommendations within first 60 days.

Market Analysis Go To Market Strategy Product SME Budget Planning Trade Fair Strategy

Mid-Level Customer Success – Personal Account Manager

GotPhoto

Feb 2023 - Mar 2025 (2 years 1 month)

Grew book-of-business revenue 44% year-over-year and increased signed revenue commitments by 23%, contributing $1.25M in committed revenue. Managed 90+ accounts and facilitated bi-annual business reviews.

Customer Success Account Management Revenue Growth Consultative Selling Trade Show Representation Product SME

Residential Real Estate Agent

Dorsey Alston Realtors

Jan 2020 - Jan 2025 (5 years)

Represented over $5,000,000 in residential real estate transactions with a 100% close rate. Provided expert guidance and effective negotiations for buyers and sellers.

Real Estate Negotiation Client Relations Communication Skills

Co-Owner – Business Development Director

6 of Four Photography

Jan 2006 - Jan 2023 (17 years)

Grew business 30-50% year-over-year for the first 8 years and 10-20% thereafter. Expanded into 2 new markets through strategic vendor networking and business development.

Business Development Photography Client Consulting Relationship Building Market Expansion

Co-Owner – Business Development Director

Farmwood Press

Jan 2010 - Jan 2020 (10 years)

Curated a catalog of 200 product offerings sold in over 700 retail locations worldwide. Planned and executed 3-4 tradeshows annually, producing 20-45% additional revenue.

Business Development Product Catalog Management Trade Show Planning Budget Management Project Management

Education

Degrees, certifications, and relevant coursework

Georgia Real Estate Commission

Real Estate License, Real Estate

2020 -

Holds a Real Estate License in Georgia, active since 2020.

IDEO U

Certification, Design Thinking

2018 - 2019

Completed certifications in design thinking, including Foundations in Design Thinking (2019), From Ideas to Action (2018), and Insight to Innovation (2019).