At LegalZoom, I lead commercialization and go-to-market execution for high-impact products, translating customer research into pricing, positioning, and sales enablement. I spearheaded a business compliance relaunch that exceeded AOP by 22% and launched a new product that generated $800K in revenue within 90 days.
Previously at MyFitnessPal, I owned post-registration lifecycle engagement across email, in-app messaging, and push notifications. By partnering with Engineering on dynamic journey mapping, I drove a 210% increase in upsell, a 52% lift in food logging, and a 50% increase in app session starts.
I've also led retention and subscription growth at Golden Hippo, increasing subscription revenue 17.6% year over year and customer LTV 5% in one quarter.
Over eight years at Dun & Bradstreet, I led GTM, product migration, lifecycle marketing, and e-commerce growth for the SMB division. I retained $25M in revenue through a product migration, launched a freemium tier that generated more than $1M in upsell revenue, and helped grow e-commerce channel revenue by 400%.
