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Karla Murchison

@karlamurchison

Client Success Director at R&A Marketing, planning retail campaigns and building automation workflows that connect AI-blog questions with client review.

United States

Message

At R&A Marketing, I develop quarterly promotional strategies for furniture retailers and design lifecycle marketing, audience segmentation, and email automation workflows. I also taught myself Zapier and built an automation that sends AI-blog article questions to a spreadsheet for client review in Ziflow, while working with Outrank on the next stage of the integration.

Previously, at NXD Agency Services (Nexstar Digital), I managed a $2.4M–$3M annual portfolio and 338+ integrated campaigns across eight U.S. markets. At R&A Marketing, I also led website launch readiness across thousands of furniture products and managed five direct reports as Product Catalog Director.

Experience

Work history, roles, and key accomplishments

Current

Client Success Director

Current

R&A Marketing

Jun 2020 - Present (6 years 5 months)

Develops quarterly promotional strategies and manages marketing operations, including Vendasta administration and automation workflows. Leads cross-functional coordination and process improvement initiatives.

Vendasta Alpha SEO Zapier Ziflow Brandfolder Marketing Automation Lifecycle Marketing Audience Segmentation Process Improvement Cross functional Leadership AI Powered Productivity

Product Catalog Director

R&A Marketing

Nov 2023 - Mar 2025 (1 year 4 months)

Led operational readiness for website launches, managed product data, and supervised a team of five direct reports.

Product Data Management QA Team Leadership Workflow Optimization

Sr. Account Coordinator

R&A Marketing

May 2021 - Nov 2023 (2 years 6 months)

Managed client accounts and coordinated marketing operations.

Account Coordinator

R&A Marketing

Jun 2020 - May 2021 (11 months)

Supported client success operations and coordinated marketing activities.

Senior Account Manager

NXD Agency Services (Nexstar Digital)

Jan 2017 - Dec 2020 (3 years 11 months)

Managed a $2.4M–$3M annual portfolio and 338+ integrated campaigns across eight U.S. markets, serving as the operational bridge across sales, clients, and internal teams.

Campaign Management Digital Marketing Customer Relationship Management Reporting Optimization

Senior Account Manager

Imperial Staffing

Jul 2016 - Dec 2017 (1 year 5 months)

Managed relationships with 50+ clients and hundreds of hiring managers for contract and direct-hire engineering talent, including supporting SpaceX as a major account.

Customer Relationship Management Contract Negotiation Staffing Recruiting Coordination

Sales Representative

Yodle

Mar 2016 - Jul 2016 (4 months)

Generated approximately $35K in revenue through inbound and outbound consultative sales for local-business digital marketing solutions.

Consultative Sales Digital Marketing Solutions Inbound Sales Outbound Sales

Account Manager

Marin Software

Jul 2015 - Mar 2016 (8 months)

Managed 15 client relationships and provided assistance within Perfect Audience, while implementing and optimizing 385 Display and Mobile advertising campaigns.

Perfect Audience AppNexus Display Advertising Mobile Advertising Campaign Optimization CPA CPM CPC

Ads Integrity Analyst

Facebook

Mar 2014 - Jul 2015 (1 year 4 months)

Led a team of reviewers analyzing Facebook's advertising ecosystem, coordinated distributed workflows, and identified scalable solutions and product bugs.

Data Analysis (Programmatic) Online Advertising Ecosystem Workflow Coordination Report Automation Training