Open to opportunities

Sam Ketchum

@samketchum

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I build lifecycle, revenue, and GTM systems that improve conversion, retention, and scalable growth.

United States

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What I'm looking for

I'm looking to build scalable lifecycle, revenue, and GTM systems that connect customer journeys, marketing, sales, operations, and analytics to measurable growth.

At Voyager Global Mobility, I founded and built the internal marketing organization across a multi-brand mobility portfolio, leading acquisition, lifecycle marketing, conversion optimization, analytics, digital strategy, and revenue marketing.

I reduced customer acquisition costs to $22 and generated 3x+ marketing ROI by improving funnel structure, onboarding, customer journeys, experimentation, and campaign performance.

I've built scalable CRM-driven processes, marketing automation workflows, KPI frameworks, executive reporting, and customer engagement systems that connect marketing activity with sales, operations, and customer experience.

Across commercial sales, operations, customer experience, and consulting, I've supported expansion into 12+ markets, helped acquire more than 10,000 customer contracts, and built repeatable growth infrastructure.

Experience

Work history, roles, and key accomplishments

Current

Senior Director of Marketing

Current

Voyager Global Mobility

Jan 2023 - Present (3 years 8 months)

Founded and built the internal marketing organization, leading customer acquisition, lifecycle marketing, conversion optimization, analytics, digital strategy, and revenue marketing across a multi-brand mobility portfolio. Reduced customer acquisition costs from hundreds of dollars to $22 and generated 3x+ marketing ROI through systematic experimentation and optimization.

Lifecycle Marketing Revenue Marketing Customer Journey Design Marketing Automation CRM Strategy Conversion Rate Optimization Demand Generation Customer Acquisition Customer Retention GTM Strategy Marketing Operations Performance Analytics Funnel Optimization Process Design Cross functional Leadership Executive Reporting AI Enabled Marketing

Director of Commercial Sales

Voyager Global Mobility

Jan 2022 - Dec 2022 (11 months)

Built scalable customer acquisition and commercial processes supporting expansion into 12+ new markets. Supported acquisition of more than 10,000 customer contracts and maintained approximately 19% conversion from lead generation through signed contract.

Sales Process Design Go To Market Strategy Customer Acquisition Conversion Rate Optimization Cross Functional Collaboration Process Improvement

Senior Operations Manager

Voyager Global Mobility

Jan 2021 - Dec 2021 (11 months)

Unified operational and customer experience processes to reduce acquisition friction and improve scalability. Built repeatable systems supporting rapid organizational growth across multiple geographic markets.

Operations Management Process Standardization Scalability Cross Functional Collaboration

Head of Customer Experience

Voyager Global Mobility

Jan 2020 - Dec 2020 (11 months)

Designed onboarding and customer engagement strategies that strengthened the customer journey and supported long-term retention. Implemented measurement frameworks across a 60-person organization to improve operational visibility and accountability.

Customer Experience Onboarding Customer Engagement Metric Frameworks Process Improvement

Principal Consultant

Ketchteck Consulting

Jan 2019 - Dec 2019 (11 months)

Implemented Salesforce CRM environments and marketing automation workflows for growing businesses. Led CRM migration projects and designed scalable marketing and sales processes.

Salesforce Marketing Automation CRM Migration Process Design Workflow Automation

Negotiator

Strategic Financial Solutions

Jan 2016 - Dec 2019 (3 years 11 months)

Progressed through increasingly senior commercial and operational roles within a high-volume financial services environment. Led and developed a team of 20 employees.

Negotiation Team Leadership Operations Reporting Training

Writer

Uncommon Goods

Managed high-volume customer communications while maintaining a consistent brand voice and customer experience. Received more than 500 five-star customer feedback reviews.

Client Communication Brand Voice Customer Experience

Team Lead

Strategic Financial Solutions

Led and developed a team of 20 employees. Built operational systems, reporting frameworks, and sales processes supporting revenue growth and organizational scalability.

Team Leadership Operations Reporting Sales Processes Training

Litigation Manager

Strategic Financial Solutions

Managed litigation processes and built operational systems, reporting frameworks, and sales processes supporting revenue growth and organizational scalability.

Litigation Management Operations Reporting Process Design