Open to opportunities

chetanya sarna

@chetanyasarna

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B2B lead generation & business development specialist delivering quota-beating pipeline growth for IT/SaaS.

India

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What I'm looking for

I’m seeking remote or hybrid work where I can own full top-of-funnel lead generation—ICP research, multichannel outreach, SQL/MQL qualification, and demo handoff—while partnering with RevOps and sales teams to improve conversion and pipeline predictability.

I’m a results-driven B2B Lead Generation and Business Development specialist with 8+ years of full-cycle sales experience across IT/SaaS, BFSI, and digital agencies. I focus on outbound prospecting, SDR/BDR pipeline management, ICP targeting, and multichannel outreach across email, LinkedIn Sales Navigator, and cold calling.

In my freelance role, I’ve delivered 30%+ improvement in lead-to-opportunity conversion for IT/SaaS clients by deploying ICP-targeted, multichannel outbound sequences—reducing cost-per-SQL. I’ve built and segmented a 2,500+ C-suite and Director-level prospect database, and consistently generated SQLs and booked discovery calls and demos across US, Middle East, and India markets.

I’m also deeply comfortable with remote delivery and performance discipline—owning top-of-funnel from ICP research and list building through cadence design, lead qualification, and demo handoff. I’m actively upskilling in Salesforce CRM and HubSpot to deepen my RevOps competency and strengthen pipeline outcomes.

Experience

Work history, roles, and key accomplishments

Current

B2B Lead Gen & BD Specialist

Current

CS Growth Consulting

Sep 2023 - Present (2 years 10 months)

Delivered 30%+ improvement in lead-to-opportunity conversion for IT/SaaS clients through ICP-targeted, multichannel outbound sequences (cold email, LinkedIn Sales Navigator, and cold calling). Built and segmented a 2,500+ C-suite prospect database and ran ABM campaigns, managing pipeline health reporting and conversion metrics.

B2B Lead Generation Business Development Outbound Prospecting ICP Targeting Cold Email LinkedIn Sales Navigator Cold Calling ABM Appointment Setting Consultative Selling Pipeline Management Zoho CRM Apollo.Io CRM Management Email Automation Outreach Cadencing Sales Reporting

Sales Manager – Personal Loans

HDFC Bank

Nov 2022 - Sep 2023 (10 months)

Drove INR 3 Cr+ in monthly personal loan disbursals, exceeding revenue targets in 9 of 11 months through structured pipeline management, activity tracking, and disciplined CRM usage. Improved team loan closure rate by 25% and increased team productivity by 20% via coaching and KPI-driven funnel review cadences.

Personal Loan Sales Pipeline Management CRM Sales Coaching Call To Conversion Review KPI Tracking Referral Programs Digital Lead Generation Quota Achievement Sales Performance Management

Account Manager

Avantor

Apr 2020 - Dec 2021 (1 year 8 months)

Owned INR 28–30 lakh monthly revenue quota across Tamil Nadu and Kerala, achieving and exceeding targets through proactive account management and upsell strategies. Managed end-to-end account lifecycle including orders, dispatch coordination, and collections, while reducing DSO using structured credit-period controls.

Account Management Upselling Quota Management Collections Management Credit Control DSO Service Continuity Management

Relationship Manager – Loans & Wealth

RBL Bank

Jul 2019 - Apr 2020 (9 months)

Delivered 100–110% of monthly loan targets by closing high-value cases and maintaining disciplined risk and recovery standards. Acquired 15–20 net-new clients per month, grew customer wallet share by 18% through cross-selling, and reduced time-to-disbursal by 10–12% via proactive document readiness and screening.

Client Acquisition Cross Selling Wallet Share Growth Risk Standards Customer Onboarding Support Documentation Readiness Screening Time To Disbursal Improvement Repeat Business Growth

Personal Banker (Deputy Manager)

HDFC Bank

Mar 2018 - Nov 2018 (8 months)

Managed an INR 2.5–3 Cr HNI Classic portfolio, providing end-to-end wealth management, investment advisory, and premium banking services. Generated INR 10–15 lakh monthly CASA inflows and increased investment product penetration by 15% and portfolio profitability by 12% via cross-selling.

HNI Banking Wealth Management Investment Advisory CASA Growth Cross Selling Portfolio Management Investment Products (FDs Insurance Mutual Funds Term Deposits

Senior Client Relationship Partner

YES Bank

Feb 2016 - Mar 2018 (2 years 1 month)

Delivered 120% of CASA acquisition targets and contributed top results to overall branch revenue performance across multiple quarters. Managed end-to-end branch banking operations including client onboarding, service delivery, product advisory, and escalation resolution, improving cross-sell conversion through investment appetite discovery.

Banking Operations CASA Acquisition Client Onboarding Escalations Cross Sell Customer Relationship Management Insurance Service Delivery Management