Looking for a job

Cheryl Goodman

@cherylgoodman

Results-driven business development leader driving revenue growth through strategic partnerships and high-converting go-to-market execution.

South Africa

Message

What I'm looking for

I’m looking for a role where I can own go-to-market execution, grow revenue through strategic partnerships, and drive measurable pipeline performance—combining lead generation, CRM rigor, and digital marketing to accelerate client acquisition and brand positioning.

I’m a results-driven Business Development professional with proven experience driving revenue growth, building strategic partnerships, and executing go-to-market strategies across local and international markets. I specialize in lead generation, stakeholder engagement, and sales pipeline development—converting opportunities into measurable business outcomes.

As Founder & Director of Marvel Resolutions, I established digital marketing strategies (SEO, content, and social media), acquiring 30 new clients in 12 months and executing 80+ lead generation campaigns with a 45% conversion rate in the tech industry. I also align go-to-market strategy with commercial and B-BBEE objectives, delivering a 10% increase in market share, and I’ve contributed to pipeline and proposal wins across APAC/UK and B2B sectors.

Experience

Work history, roles, and key accomplishments

Current

Founder & Director

Current

Marvel Resolutions

Jan 2025 - Present (1 year 4 months)

Spearheaded business development and digital marketing strategy using SEO and social media, acquiring 30 new clients in 12 months. Ran 80+ lead-generation campaigns with a 45% conversion rate and increased market share by 10%.

Business Development Strategic Partnerships SEO Lead Generation Digital Marketing Go To Market Strategy Client Acquisition Social Media Marketing B2B Sales Revenue Growth

Business Development Associate

Acumen Intelligence

Oct 2024 - Dec 2024 (2 months)

Supported international market expansion across APAC and the UK by identifying 15 opportunities and contributing to a 10% sales pipeline expansion. Generated 250 qualified leads per month with email/LinkedIn/calls, achieving 35% response/conversion, and improved campaign performance with +20% open rate, +68% CTR, and +60% overall effectiveness.

Business Development International Expansion Lead Generation Stakeholder Management Proposal Writing CRM Management Sales Pipeline

Business Development Associate

Signa Opportunity

May 2023 - Jul 2024 (1 year 2 months)

Identified and qualified new business opportunities, contributing to a 35% profit increase and expanding the active sales pipeline by 180 prospects. Delivered targeted outbound campaigns with 40% lead-to-meeting and 20% meeting-to-proposal conversion, securing an average of 3 signed proposals per 10-month cycle ($18,000+ deal value), and achieved an 80% proposal win rate.

Outbound Prospecting Lead Qualification Sales Pipeline Management Proposal Development B2B Sales Cold Outreach Conversion Rate Optimization Event Strategy Market Research

Assisting Sales Manager

BKB Limited

Dec 2021 - Dec 2022 (1 year)

Managed regional sales operations across 12 branches, driving a 20% profit boost and $20,000 in annual sales. Increased credit account uptake by 18% through high-volume cold calling and email outreach, improved retention by 45%, and optimized procurement/delivery by reducing delays 10%.

Cold Calling Account Management Customer Retention Sales Reporting Forecasting Performance Analysis Procurement Coordination CRM Management

E-Commerce Manager

BKB Limited

Jan 2021 - Dec 2021 (11 months)

Led end-to-end e-commerce operations for a pilot venture, generating $5,000 in online revenue within 12 months. Improved conversion by 60% by optimizing 100+ SKUs, increased online sales by 30% using SEO/SEM and PPC (10% ROI increase), and achieved 80% on-time delivery with customer satisfaction up 80%.