Looking for a job

Cheena Chua

@cheenachua

Message

Strategic Account & Business Development Professional | Client Relationships • Partnerships • Project Management

Philippines

Message

At Bank of the Philippine Islands, I manage strategic partnerships across a ₱41B portfolio representing 20 of the Philippines’ largest real estate developers. I designed and launched a Leads Conversion Program that streamlined clients’ homebuying process and improved market share within a Key Account by 83%.

At KodeGo, I closed the company’s highest-value deal, boosting revenue by 25% and opening new business channels. I also developed partnerships with industry influencers, increasing brand visibility and recognition by 50%.

Earlier, I managed leasing and brand curation at SM Supermalls, built CMC Skincare Center from the ground up, and worked in real estate brokerage and grocery-channel coordination. I’m interested in partnerships and business development that create new opportunities and practical value for clients.

Experience

Work history, roles, and key accomplishments

Current

Key Account Manager

Current

Bank of the Philippine Islands

Jul 2024 - Present (2 years 3 months)

Manage strategic partnerships representing ₱41B in portfolio across 20 of the Philippines’ largest real estate developers. Designed and launched a Leads Conversion Program, improving market share by 83% within a Key Account.

Key Account Management Strategic Partnerships Business Development Project Management Stakeholder Management Process Improvement Microsoft Office 365 Google Workspace AI Tools Trello Canva Capcut Microsoft Teams Slack Zoom Google Meet

Business Development & Partnerships Lead

KodeGo

Jun 2022 - Jul 2024 (2 years 1 month)

Closed the highest-value deal of the company, resulting in a revenue boost of 25% and opening new channels for business growth. Developed strategic partnerships with key industry influencers, increasing brand visibility by 50%.

Business Development Strategic Partnerships Negotiation Stakeholder Management Project Management Process Improvement Customer Relationship Management Microsoft Office 365 Google Workspace AI Tools Trello Canva Capcut Microsoft Teams Slack Zoom Google Meet

Business Development Manager

Ingenium Inc.

May 2021 - Jun 2022 (1 year 1 month)

Worked with Local Government Units (LGUs) and real estate developers to establish and nurture strategic partnerships. Identified and cultivated new business opportunities through market research, networking, and relationship building.

Business Development Strategic Partnerships Market Research Networking Relationship Building Microsoft Office 365 Google Workspace AI Tools Trello Canva Capcut Microsoft Teams Slack Zoom Google Meet

Lease Services Manager

SM Supermalls

Nov 2018 - Jun 2021 (2 years 7 months)

Handled approval process of all sourced and applied brands of SM Supermalls while leading a team of four. Facilitated the New Automated Leasing System by handling data migration of all brand approvals.

Leasing Negotiation Team Leadership Data Migration Brand Management Microsoft Office 365 Google Workspace AI Tools Trello Canva Capcut Microsoft Teams Slack Zoom Google Meet

Leasing Manager

SM Supermalls

Oct 2016 - Nov 2018 (2 years 1 month)

Accomplished four business plans for all Waltermart malls due for redevelopment. Negotiated contract terms and business-related matters with tenants and conducted nationwide market research for proper curation of brands.

Leasing Negotiation Market Research Business Planning Brand Curation Microsoft Office 365 Google Workspace AI Tools Trello Canva Capcut Microsoft Teams Slack Zoom Google Meet

Entrepreneur

CMC Skincare Center

Sep 2013 - Feb 2018 (4 years 5 months)

Built own business from ground up and achieved ROI in 4 years by implementing effective marketing strategies. Managed day-to-day operations, developed strategic business plans, and handled budgeting and financial forecasting.

Business Planning Budgeting Financial Forecasting Marketing Operations Management Microsoft Office 365 Google Workspace AI Tools Trello Canva Capcut Microsoft Teams Slack Zoom Google Meet

Associate Licensed Real Estate Broker

V.M. Chua Realty and Brokerage Corp

Aug 2010 - Oct 2016 (6 years 2 months)

Met monthly target of 15M while leading a team of ten locally and three internationally. Handled vertical projects of Vista Land and other developers, conducted market research, and attended international real estate roadshows.

Real Estate Sales Team Leadership Market Research Marketing Negotiation Microsoft Office 365 Google Workspace AI Tools Trello Canva Capcut Microsoft Teams Slack Zoom Google Meet

Channel Coordinator

Nestle Philippines Inc

Nov 2008 - Apr 2010 (1 year 5 months)

Coordinated activities related to the distribution and management of Nestle products through the grocery channel. Monitored execution of category and channel programs, conducted nationwide trade visits, and spearheaded grocery programs and promos.