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Carlos Gil Morán

@carlosgilmorn

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I drive B2B growth, marketing strategy, and key-account success across Spain and LATAM.

Spain

Message

At Increnta, I lead marketing strategy, B2B consulting, and key-account operations across Spain and LATAM, managing accounts including Universidad de los Andes and Broadvoice. I oversee KPI tracking, monthly reporting, QBRs, retention, renewals, and upsell opportunities.

I build cross-channel acquisition campaigns across paid media, email, and social, using HubSpot to manage CRM, automation, lead nurturing, sales forecasting, and conversion performance. My background also includes international expansion, European R&D&I funding, market studies, partner management, and international shipping, supported by international business training and doctoral research on human rights and multinational corporations.

Experience

Work history, roles, and key accomplishments

Current

Client Director

Current

Increnta

Dec 2025 - Present (9 months)

Manage key accounts including Universidad de los Andes and Broadvoice, overseeing KPI tracking, monthly reporting, and QBRs. Identify and execute upsell and cross-sell opportunities, coordinating with product and support teams to ensure retention and renewal.

KPI Tracking Reporting QBRs Upselling Cross Selling Account Management Retention Renewals

Education

Degrees, certifications, and relevant coursework

University of Valencia

PhD in Law, Law

Doctoral program specializing in the protection of human rights by large international corporations in the context of globalization.

ESIC Business & Marketing School

Master's Degree, International Business and Trade

Master's in International Business and Trade with extensive theoretical and practical training, delivered fully in-person and in English.

UNED (Spanish National University of Distance Education)

Master's Degree, Human Rights

Master's Degree in Human Rights with coursework focused on economic globalization and its intersection with human rights protection.

University of Valencia

Bachelor's Degree, Political Science

Bachelor's Degree in Political Science with coursework in economics, international relations, sociology, constitutional and administrative law, public finance, and administrative procedure.