Alejandra Alvarez
@alejandraalvarez
Marketing leader specializing in brand positioning, digital optimization, and growth across global markets.
SpainWhat I'm looking for
I am a marketing professional with 10 years of experience leading agile, strategic campaigns and driving growth through brand positioning and digital optimization across LATAM, Europe, the USA, India, and APAC. I have over five years of remote work experience coordinating multicultural and distributed teams, aligning stakeholders and executing performance-driven marketing strategies.
My achievements include leading global employer branding and commercial positioning initiatives, growing LinkedIn by +121%, increasing website session time by +85%, and improving lead generation by +21% through campaign optimization and ABM materials. I integrate AI-driven insights into campaigns, apply agile methodologies, and manage complex stakeholder ecosystems to deliver measurable business impact.
Experience
Work history, roles, and key accomplishments
Global Marketing Manager
Encora Inc.
May 2025 - Present (10 months)
Lead LATAM branding and global employer branding initiatives across Europe, LATAM, APAC, India, and the USA, driving regional positioning, commercial enablement, and AI-informed targeting for priority accounts.
Master's Intern - Junior Consultant
Top Position
Apr 2025 - Dec 2025 (8 months)
Implemented AI solutions for digital marketing, conducted SEO audits, and prepared digital reputation and search positioning reports while producing SEO-driven articles for diverse clients.
Global Marketing Project Coordinator
Encora Inc.
Nov 2022 - May 2025 (2 years 6 months)
Directed global talent attraction and brand marketing strategies across LATAM, North America, Europe, India, and APAC; grew LinkedIn by 121%, increased web session time by 85%, and raised lead generation 21% quarter-over-quarter via HubSpot optimization.
Project Manager
Unay Agencia
Jun 2019 - Nov 2022 (3 years 5 months)
Managed national and international branding and digital projects, applying agile methodologies to boost annual revenue 110% and achieve 100% client satisfaction on web projects while overseeing a 100+ client portfolio.
Digital Marketing Analyst
Unay Agencia
Jun 2017 - Nov 2019 (2 years 5 months)
Implemented and optimized Meta and Google Ads campaigns, expanded client portfolio from 25 to 55 in one year, and improved lead-generation performance and campaign ROI leading to 90% contract renewal rate.
Marketing Assistant
Universidad Científica del Sur
May 2016 - Apr 2017 (11 months)
Contributed to an institutional rebranding project and implemented email marketing campaigns with monitoring and reporting to strengthen institutional brand positioning.
Education
Degrees, certifications, and relevant coursework
Universidad Camilo José Cela
Master of Arts, Digital Marketing, Communication and Social Media
Master’s in Digital Marketing, Communication and Social Media with focus on digital strategy and social media management.
CENTRUM PUCP - Universidad Católica del Perú
Master of Business Administration, Business Administration
MBA focusing on business administration and strategic leadership for marketing and management roles.
EADA Business School
Master of Arts, Innovation and Sustainability
Master’s in Innovation and Sustainability emphasizing sustainable business practices and innovation management.
Universidad Peruana de Ciencias Aplicadas
Bachelor of Arts, Communication and Advertising
Bachelor’s degree in Communication and Advertising covering advertising, media strategy, and communications.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Social media
Job categories
Skills
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