Martina Torngren

Led market research insight presentations and owned a portfolio of €680k ARR across 31 accounts, delivering 109% NRR and cutting churn by 39%. Built the CS function including playbooks, AI workflows, and renewal processes.

Drove cross-selling of MIM product across a ~€100k ACV portfolio, exceeding quota in all 5 active quarters with 164% as peak quarter. Ran product awareness campaigns and online events driving attendance at 200% of market average.

Owned the full client lifecycle across Spanish and Mexican markets, managing SMB and mid-market accounts. Built the account management function including ICP definition, performance benchmarks, and workflows.

Owned full business strategy spanning client acquisition, retention, and operations. Led end-to-end marketing strategy for small businesses, including A/B testing and KPI tracking, and ran email, social, and paid ads.

Delivered over 4,000 sessions across 300 courses to approximately 100 managers and directors, maintaining a 4.9/5 client satisfaction rating. Owned client communication for key enterprise accounts and generated 30% of new participants through peer referrals.

Ran social media marketing, email marketing, and paid ads. Identified initial collaboration and partnership opportunities.

Grade: Distinction

MSc in Business Management with Marketing, awarded with Distinction.

BSc in Entrepreneurial Business Management.