Looking for a job

Paola Romanelli

@paolaromanelli

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Marketing professional with a passion for driving business growth.

Spain

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What I'm looking for

Seeking a challenging role that leverages my marketing expertise to drive business growth, with a focus on creativity, flexibility, and stakeholder alignment.

I am a seasoned Marketing and Communications Specialist with over ten years of experience in devising innovative strategies to drive business growth across FMCG, Retail, and Technology sectors. My approach is marked by a strategic and analytical mindset, leveraging data to identify growth opportunities. I thrive on creativity and flexibility, delivering efficient solutions and executing projects hands-on to drive results while ensuring stakeholder alignment.

Throughout my career, I have developed expertise in brand management, marketing strategy, and data insights. I am a collaborative leader with a strong ability to foster effective cross-functional collaborations and manage stakeholder relationships.

I hold a Master's Degree in International Politics and Economics and a Bachelor's Degree in Marketing. I am fluent in Spanish, English, with a working knowledge of French and Italian.

Experience

Work history, roles, and key accomplishments

Regional Brand Manager

Bosch –Power Tools

Sep 2022 - Oct 2022 (1 month)

Led brand management for the Accessories Business Unit, focusing on developing Product Marketing strategies, user journey approach and business development, through market analysis and demand planning optimization.

Brand Management Product Marketing Market Analysis

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Marketing & Communications Lead

Logicalis –Technology

Jul 2021 - Sep 2022 (1 year 2 months)

Devised the Marketing and Communications annual strategy, including brand building, B2B strategic and tactical marketing plans with a marketing funnel approach and data-driven decision-making.

Marketing Strategy Communications Strategy Brand Marketing B2B Marketing Data Driven Decision Making

Account Executive & Business Consultant

Nielsen –Market Research

Nov 2016 - Sep 2020 (3 years 10 months)

Provided business recommendations, identified white space opportunities, and analyzed industry trends, consumer behaviors and market insights for Retailers and FMCG international accounts.

Business Consulting Market Research Industry Marketing Consumer Insights

Offshore Campaign Manager

Wunderman –Digital Marketing

Apr 2016 - Nov 2016 (7 months)

Deployed email marketing campaigns for United Airlines HQ, including design, copywriting, HTML, and QA team management.

Email Marketing Campaign Management Design Copywriting HTML

Marketing Coordinator

AIESEC –Non-Profit Sector

Nov 2014 - Dec 2015 (1 year 1 month)

Leveraged the digital strategy: EDM, website optimization, Social Media engagement, and blog management, resulting in a 15% improvement in lead acquisition through a data-insight focus.

Digital Marketing Website Optimization Social Media

Marketing Analyst

Estia Nea Smyrni –Non-Profit Sector

Jul 2014 - Aug 2014 (1 month)

Crafted strategic marketing plans focusing on corporate identity for the different business units of the NGO– museum; library; nursing home, resulting in an updated brand concept.

Strategic Marketing Branding

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Media Planner & Young Professional

Havas Media –Advertising

Nov 2012 - Jul 2014 (1 year 8 months)

Designed, presented and executed strategic and tactical offline media campaigns plans across diverse platforms (TV, radio, OOH, print, point of sales), for international FMCG and Luxury accounts.

Media Planning Advertising

Commercial Trainee

TREK Mesures –Market Research

Jun 2011 - Feb 2012 (8 months)

Focused on new business development, targeting prospects, and attending meetings with potential clients, resulting in the acquisition and establishment of a key partnership over time.

Business Development Prospecting Client Meetings