Open to opportunities

Ricardo Luque

@ricardoluque

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Strategic marketing manager driving performance-led digital campaigns and measurable business growth.

Spain

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What I'm looking for

I seek a performance-driven marketing role where I can lead integrated campaigns, leverage analytics and automation, and drive measurable growth within a collaborative, innovative team.

I am a Strategic Marketing Manager with 8+ years leading integrated digital campaigns for global brands across Latin America and Europe. I combine strategic thinking with data-driven decision-making to deliver measurable business impact.

I have extensive B2B and performance marketing experience, having managed campaigns for clients such as Microsoft, Coca-Cola, and Mastercard, and I regularly leverage tools like Google Ads, Meta Ads, Salesforce CRM, and Google Analytics to optimize results.

My work spans campaign strategy, automation, analytics, and cross-functional leadership, where I coordinate media, creative, and data teams to ensure timely delivery and ROI-driven outcomes.

As an MBA graduate from IE Business School, I focus on marketing innovation, brand strategy, and data intelligence to drive sustainable growth and continuous improvement.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

Wunderman Thompson

Feb 2022 - Jul 2023 (1 year 5 months)

Coordinated B2B digital campaigns for Microsoft LATAM, tracked and optimized KPIs using Salesforce CRM and analytics, and produced consolidated performance reports with actionable insights.

B2B Marketing Salesforce CRM Campaign Optimization Google Analytics Reporting Paid Media

Project Manager

McCann

May 2021 - Feb 2022 (9 months)

Supervised multichannel digital campaigns for Coca-Cola, L'Oréal and Mastercard, coordinated media, creative and data teams, and delivered performance analysis to improve campaign effectiveness.

Project Management Performance Analysis Stakeholder Management Media Coordination Creative Production

Project Manager

Wunderman Thompson

Feb 2020 - May 2021 (1 year 3 months)

Managed email marketing campaigns and virtual events for Microsoft, overseeing QA, HTML design, and database segmentation while facilitating global-regional team communications.

Email Marketing Event Management Salesforce CRM & QA HTML Segmentation Global Coordination

Project Manager

Mercodigital

Mar 2018 - Feb 2020 (1 year 11 months)

Led performance marketing campaigns for clients like Falabella Seguros and Thonet & Vander, optimizing Google and Meta Ads to increase lead generation and conversion ROI.

Performance Marketing Google Ads Meta Ads Conversion Optimization ROI Analysis Team Coordination Reporting

Project Manager

Ambush

Feb 2017 - Mar 2018 (1 year 1 month)

Executed multichannel digital campaigns for Buscapina, coordinating creative and technical teams to ensure consistent visuals and messaging aligned with business goals.

Campaign Execution Coordination Technical Liaison Messaging Consistency Project Delivery

Education

Degrees, certifications, and relevant coursework

IE Business School

Master of Business Administration, Business Administration

2023 - 2024

Completed the International MBA (Master of Business Administration) program at IE Business School, focusing on strategic marketing and digital business applications.