Open to opportunities

Ruslan Abdrakhmanov

@ruslanabdrakhmanov

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Senior marketing executive driving growth through data-driven strategy, team building, and cross-market execution.

Spain

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What I'm looking for

I seek senior marketing leadership roles where I can build teams, lead data-driven multi-channel growth, and scale product-led marketing across international markets.

I am a senior marketing executive with 13+ years of international experience leading marketing strategy, brand, and digital product launches across EMEA, LATAM, APAC, and SEA. I build and scale high-performing in-house and outsourced teams, deliver measurable user acquisition and revenue outcomes, and optimize media mix and customer journeys using data and creative storytelling.

My career highlights include creating marketing functions from day zero, launching multi-channel campaigns that grew acquisition by 65% and sales pipelines by over 150%, and achieving 332% ROAS and substantial organic traffic gains. I thrive in fast-paced, ambiguous environments, prioritize cross-functional collaboration, and focus on metrics-informed execution that aligns marketing to business growth.

Experience

Work history, roles, and key accomplishments

Influencer Marketing Consultant

Independent Consultant

May 2025 - Jan 2026 (8 months)

Advised marketers and leadership on go-to-market, positioning, channel mix, and data-informed decisions to improve lead generation and partnership strategies while pursuing advanced project management studies.

Influencer Marketing Go To Market Lead Generation Partnership Management Channel Management Marketing Automation Analytics

Head of Marketing

Qatar Insurance Company

Mar 2023 - Apr 2025 (2 years 1 month)

Created and implemented data- and content-driven multi-channel marketing strategies, reshaped and built an international in-house marketing team, and launched metrics-informed digital products that increased organic traffic >70% and delivered 332% ROAS across digital channels.

Marketing Strategy Team Leadership CRM Marketing Automation Content Strategy SEO Analytics

Head of Marketing, International

T-Bank

Sep 2021 - Mar 2023 (1 year 6 months)

Strategized and launched a 360° revenue-driving marketing function for international fintech payments in LATAM, built an in-house and BPO marketing team of 50+, and reduced cost per acquisition by 55% while accelerating time-to-first-campaign to one month.

Growth Marketing Team Building Vendor Management Market Research Campaign Management Performance Marketing

Director for Marketing, Digital, and Content

RX Global

Apr 2016 - Sep 2021 (5 years 5 months)

Owned marketing for 15 industries across EMEA, SEA and Americas, led a team of 25+, launched 20+ sub-brands and 10+ digital products, driving 1.5M monthly unique users and average acquisition increases of 65% with a 150% growth in sales pipeline.

Integrated Marketing Product Launches Digital Strategy Content Marketing Team Leadership User Acquisition Analytics

Marketing Manager

RX Global

Jun 2014 - Apr 2016 (1 year 10 months)

Supervised a cross-functional project team of 5 and scaled product marketing globally across 30+ countries through process optimization, competitive landscaping, and messaging, improving global product marketing reach and efficiency.

Product Marketing Process Optimization Global Marketing PR Partnerships Social Media Messaging

Media Communications Manager

Olympic Games 2014

Jun 2013 - Jun 2014 (1 year)

Managed external communications and special media events across 25 regions, maintaining relationships with international consultants and media representatives linked to the International Olympic Committee.

Media Relations Stakeholder Management Press Events

PR Manager & Producer

Interactive Advertising Bureau

Jul 2012 - Jun 2013 (11 months)

Led PR and production initiatives for the association, coordinating campaigns and communications to support industry engagement and member initiatives.

Public Relations Production Campaign Management Association Communications