Open to opportunities

Viridiana Alvarez

@viridianaalvarez

Message

I drive international market entry and growth across LATAM and Europe.

Spain

Message

What I'm looking for

I’m looking for a role where I own international market entry and growth strategy, build partnerships across LATAM/Europe, and use data/AI to drive measurable results—partnering closely with stakeholders in fast-moving teams.

I’m an international expansion and strategy leader with 10+ years delivering cross-border growth initiatives across LATAM and Europe. I specialize in market entry strategy, building international partnerships, and leading country operations for multinational companies, startups, and global organizations.

Most recently, I lead end-to-end market entry consulting projects for ViperMed and StayingBee—owning go-to-market strategy, customer acquisition, and partnership development while managing cross-border stakeholder relationships. Earlier, at PropHero, I supported international business development by optimizing digital sales funnels and improving conversion and lead generation, including AI-driven initiatives to strengthen customer insights.

At GSK, I led customer experience and content operations across LATAM and 21 brands, using data-driven optimization and AI-powered content automation to improve performance metrics and drive regional sales growth. I also bring a strong operations and leadership foundation from AIESEC, where I led teams, designed SOPs to improve efficiency, and managed change with measurable impact.

Experience

Work history, roles, and key accomplishments

Current

International Expansion Consultant

Current

Independent Consultant

Oct 2025 - Present (7 months)

Led international consulting projects focused on market entry and expansion strategies across LATAM and Europe. Drove end-to-end go-to-market initiatives, including customer acquisition and partnership development, while managing cross-border stakeholder relationships.

Market Entry Strategy International Expansion Go To Market Planning Partnership Development Customer Acquisition Strategic Consulting Commercial Operations

International Business Developer

PropHero

Apr 2025 - Oct 2025 (6 months)

Supported international growth strategy and customer acquisition in the PropTech sector. Optimized digital sales funnels and customer experience flows to improve conversion performance and lead generation, contributing to AI-driven customer insights initiatives.

International Business Development Growth Strategy Customer Acquisition Sales Funnels Conversion Rate Optimization Customer Experience Lead Generation

Customer Experience Delivery Manager

GlaxoSmithKline (GSK)

Nov 2023 - Sep 2024 (10 months)

Led 50+ omnichannel campaigns across 21 brands, improving engagement and commercial performance. Increased open rate by 45% and CTO by 12% through data-driven optimization, and boosted HCP registrations by 35% in 6 months using AI-powered content automation, contributing to 1M MXN in regional sales growth.

Customer Experience Marketing Analytics HubSpot Power BI

Content Management Lead

GlaxoSmithKline (GSK)

Nov 2022 - Nov 2023 (1 year)

Led content strategy and localization for 9 brands across LATAM, increasing engagement by 20%. Improved CTR by 15% and OR by 10% by adapting global campaigns to regional markets and reduced campaign time by 20% by optimizing content operations.

Content Localization Content Strategy Campaign Management CTR Optimization Stakeholder Management Jira

Marketing Analyst - CA&C

GlaxoSmithKline (GSK)

Jul 2021 - Nov 2022 (1 year 4 months)

Executed multi-country marketing initiatives across 7 markets and 3,000 HCPs, supporting regional go-to-market delivery. Increased brand awareness by 25% through localization for 4 brands and drove 40% internal engagement through corporate transformation initiatives.

Market Analysis Localization Strategy Brand Awareness Marketing Analytics Stakeholder Management

National Operations Team Lead

AIESEC

Jun 2020 - Jul 2021 (1 year 1 month)

Led 170 volunteers and 4 product managers, exceeding KPIs by 30%. Designed and implemented SOPs to reduce operational time by 25% and led crisis/change management actions affecting 200+ youth participants in collaboration with international teams across LATAM and Europe.

Volunteer Leadership Operations Management SOP Development KPIs Crisis Management Change Management Program Coordination

National Product Manager

AIESEC

Jun 2019 - Jul 2020 (1 year 1 month)

Led national growth strategy, increasing international exchanges by 20%. Built partnerships across LATAM and Europe to improve NPS by 15% and developed the national marketing strategy, earning an International Leadership award.

Growth Strategy Partnerships Development NPS Marketing Strategy Stakeholder Management Program Development