Open to opportunities

Laura Reina

@laurareina

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I am an International Business Developer driving B2B growth, strategic partnerships, and cross-cultural expansion.

Spain

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What I'm looking for

I seek a mid-level role leading international business development or B2B marketing, focused on strategic partnerships, market expansion, and measurable growth in a multicultural, fast-paced company.

I am an International Business Developer with a Master’s in SME Internationalisation from the University of Barcelona and solid experience in international trade, market expansion, and B2B business development across Europe, Latin America, and Asia. I am recognised for strong negotiation skills, cross-cultural adaptation, and building strategic partnerships that accelerate growth.

I have led B2B outreach and marketing initiatives, designed go-to-market plans, and coordinated with operations, logistics, and marketing teams to adapt strategies to local markets. Notable results include securing collaborations with premium venues and international event agencies and increasing international lead generation by 35% through targeted multichannel campaigns.

I bring a strategic, results-driven vision focused on brand positioning, global growth, and sustainable internationalisation. I work with SEO and digital tools (Hubspot, Semrush, WordPress, Google Analytics, Apollo) and am comfortable representing a brand in multicultural, fast-paced environments with frequent travel.

Experience

Work history, roles, and key accomplishments

Current

Business Development & Marketing

Current

Velvet Living

Oct 2024 - Present (11 months)

Led B2B outreach and strategic marketing for international expansion in the Barcelona and Southern Europe events market, securing collaborations with 3 premium venues and 5 international event agencies to boost visibility and SEO. Coordinated operations, logistics, and marketing while conducting market research to identify new growth opportunities.

B2B Sales International Expansion Partnership Development Market Research SEO Email Marketing

Marketing Assistant

Konda Law

Jan 2023 - Sep 2024 (1 year 8 months)

Managed multichannel marketing campaigns and conducted market research to inform strategy for international clients, increasing international lead generation by 35% within one year. Collaborated with sales and creative teams to align global messaging with local market adaptation.

Digital Marketing Email Marketing Social Media Market Research HubSpot WordPress Lead Generation

Creative Writer

BitKernel

Jun 2019 - Nov 2022 (3 years 5 months)

Developed SEO-optimised content strategies and produced culturally adapted narratives for Chinese and Asian audiences to increase global engagement and digital visibility. Researched cultural trends and promoted content through social and digital campaigns to expand international reach.

Content Strategy SEO International Audience Copywriting Cultural Adaptation International Audiences

Education

Degrees, certifications, and relevant coursework

University of Barcelona

Master's in SME Internationalisation, SME Internationalisation

Master’s in SME Internationalisation from the University of Barcelona, completed in 2025, focused on internationalisation strategies for small and medium enterprises.