Open to opportunities

Candace Taylor

@candacetaylor

Sales & marketing executive driving revenue growth through scalable processes, team coaching, and customer-first brand strategy.

United States

Message

What I'm looking for

I’m looking for a VP/Director sales and marketing role where I can lead with a winning, inclusive culture, build scalable processes, and drive customer-centric growth through strategic planning, CRM-led execution, and strong brand communications.

I’m a VP/Director of Sales & Marketing who builds repeatable, predictable, and scalable sales processes while creating a culture of winning, inclusion, and accountability. I’m known for turning market conditions and sales forecasts into clear strategy, and for strengthening brand development through hands-on communication and public affairs.

In executive roles across Fortune 100 and smaller-to-mid-size environments, I’ve led teams and go-to-market execution end-to-end—product positioning, lead generation, training, marketing collaterals, and media and legislative relations. I focus on making employees feel connected to customers, so growth is sustained by real customer-centric behaviors.

Some of my standout results include growing a startup to 250+ weekly/monthly clients, 14 full-time employees, 450+ monthly appointments, and $550K+ per year revenue, then starting another location. I also improved e-commerce performance from a 1% to 4%+ lead conversion rate, increased leads from 600+ to 1,400+ per month, and grew social followers 200% in less than a year.

I’ve driven large account and brand gains by aligning CRM systems, website revamps, SEO optimization, and targeted marketing plans with measurable ROI. From corporate account growth to turnaround wins—like elevating the lowest-performing region to number one—I bring strategic planning and execution discipline to every market I support.

Experience

Work history, roles, and key accomplishments

CEO/Founder

Bridges Marketing and Communications

Jan 2010 - Jan 2025 (15 years)

Consults clients on marketing, business development, communications, and public affairs, including media and legislative affairs, as well as website design, SEO, and social media. Produces customer-focused digital and print collateral and communications packs to support media, communications, and legislative relations.

Marketing Consulting Business Development Media And Communications Public Affairs Media Relations Legislative Affairs Web Design SEO Social Media Digital Marketing Email Marketing Marketing Collateral Communications Packs

CEO/Founder

Conscious Karma Cleaning and Services, LLC

Jan 2010 - Jan 2023 (13 years)

Oversaw operations, finance, HR, marketing, and client engagement, leading day-to-day business management and a team of 14 full-time employees. Built the business from 0 to 250+ weekly/monthly appointments and $550K+ revenue, and improved digital and email marketing performance through strategy and brand development.

Operations Management Finance Manager HR Management Marketing Strategy Client Engagement Team Leadership Customer Service Media Relations Newsletters Digital Marketing Email Marketing Brand Building

VP of Sales & Marketing

Aimbridge Lending Group & Automotive Avenues

Jan 2007 - Jan 2009 (2 years)

Built and coached a 10-member team and led marketing, advertising, lead generation, sales, communications, and public relations/public affairs. Revamped the company website for qualified leads and implemented CRM systems and campaigns to support the sales life cycle, tripling membership within two years.

Sales Leadership Team Coaching Marketing Strategy Advertising Lead Generation Sales Communications Sales Public Relations Public Affairs Call Center Management CRM Systems Campaign Management

Director of Marketing & Business Dev

Foresters Insurance and Financial Services

Jan 2004 - Jan 2007 (3 years)

Owned lead generation, sales and marketing training, and development of targeted marketing plans with corporate and regional leadership and individual agents. Implemented communications and public relations for U.S. offices, improved ROI through tracking mechanisms, and created marketing collateral for 52 offices, including CRM promotion and lead-generation rewards programs.

Lead Generation Sales Enablement Marketing Training Marketing Planning Business Development Public Relations ROI Tracking Marketing Collateral Stakeholder Management

Assistant Manager of Public Relations

State Farm Insurance and Financial Services

Jan 1996 - Jan 2004 (8 years)

Led communications, public affairs, and marketing for the Pacific Northwest and Florida regions, including internal and external communications and public relations activities such as media, legislative, and community initiatives. Managed agency marketing/public relations funds and community giving programs, increased public relations by over 250% by opening the first National Urban Public Relatio