Open to opportunities

Eiko Lane

@eikolane

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Senior Marketing Director with a proven track record in strategy.

United States

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What I'm looking for

I am looking for a role that challenges me creatively and strategically, within a collaborative environment that values innovation and growth.

I am a strategic and visionary marketing professional with extensive experience in driving impactful marketing strategies for global brands. My career has been marked by a proven track record in developing and executing marketing plans that enhance brand visibility and drive revenue growth. I excel at leading cross-functional teams and analyzing market trends to identify opportunities for market expansion.

Throughout my career, I have successfully launched integrated campaigns across various digital channels, resulting in record-breaking pipeline contributions and improved conversion rates. My ability to collaborate with sales and customer success teams has significantly enhanced marketing-to-sales handoff processes, leading to increased opportunity creation and alignment across all segments. I am passionate about leveraging data analytics to inform decision-making and optimize marketing strategies.

With a strong focus on brand development and customer acquisition, I have consistently improved brand awareness and market share through innovative marketing campaigns. I am dedicated to fostering a collaborative team environment and driving process excellence to achieve organizational goals.

Experience

Work history, roles, and key accomplishments

Senior Director of Digital Demand Generation

ISpot TV

Jan 2024 - Jan 2025 (1 year)

Lead demand generation strategy and execution across digital channels, ABM, and marketing operations to drive top-of-funnel pipeline growth. Launched integrated campaigns across SEO, paid media, and email, resulting in record-breaking pipeline contribution and improved conversion. Overhauled marketing operations infrastructure, streamlining automation, lead routing, and reporting to increase effic

Demand Generation ABM Marketing Operations SEO Paid Media Email Marketing Pipeline Management Lead Routing Reporting

Senior Revenue Marketing Director

Pierce Washington

Jan 2022 - Jan 2024 (2 years)

Defined direction and strategy for the sales team by aligning sales, marketing, and customer support processes to surpass KPIs and optimize team performance. Improved 30% brand awareness and 25% client acquisition by implementing marketing campaigns across various channels. Increased 20% market share and established social media campaigns leading to 296% growth.

Revenue Marketing Sales Alignment GTM Strategy CRM Marketing Campaigns Brand Awareness Customer Acquisition Market Share Growth Social Media Marketing Content Creation

Digital Marketing Director

Isolved

Jan 2019 - Jan 2022 (3 years)

Led development of the marketing roadmap for Direct Customer and Direct New teams, aiming to generate new leads and acquire customers. Provided analytics on digital marketing campaigns, devised strategies, and analyzed outcomes. Crafted and deployed intent-driven ABM marketing campaigns, contributing to 40% improvement in MQL to SQL conversion and 25% increased Closed Won accounts.

Digital Marketing Marketing Roadmap Lead Generation Customer Acquisition Marketing Analytics ABM Product Launches

Marketing Manager

Stampin' Up

Jan 2016 - Jan 2018 (2 years)

Directed and managed the marketing team by offering guidance and leadership in marketing promotions, campaigns, catalogs, and recruitment and retention plans. Developed the marketing calendar and promotional schedule. Created monthly promotions for new products and catalog launches quarterly to generate new sales.

Marketing Management Team Leadership Campaign Management Catalog Production Recruitment Marketing Marketing Calendar

Retail Marketing Director

Blendtec

Jan 2014 - Jan 2015 (1 year)

Oversaw the Marketing Department by driving strategic planning and leadership initiatives. Devised structures, systems, competencies, and values to align with and surpass objectives outlined in the marketing plan. Crafted client personas and created marketing materials and commercials for product promotion within major retail outlets.

Strategic Planning Marketing Planning Market Research Personas Commercials Commercial

Product Marketing Manager

Young Living

Jan 2012 - Jan 2014 (2 years)

Directed overarching direction and strategy for the company's sales team by aligning sales, marketing, and customer support processes to meet and exceed KPIs. Interacted with GTM leadership to define, develop, and support GTM strategy. Developed promotional strategies for both new product launches and existing product lines to drive growth in sales and attract a broader customer base.