Looking for a job

Dan Petersen

@danpetersen

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I build revenue-driving marketing strategies, demand engines, and brands across B2B and B2C.

United States

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What I'm looking for

I'm looking to lead integrated marketing, brand, demand generation, and digital transformation programs that align investment, teams, and technology with measurable revenue growth and market expansion.

I've led growth, brand strategy, demand generation, and digital transformation for organizations including MISUMI USA, Motorola, FTD, Stenograph, and Advantage Moving & Storage.

At MISUMI USA, I lead enterprise marketing across brand, product marketing, demand generation, and digital transformation. I reallocated 15% of multi-million-dollar spend to higher-converting channels and increased earned-media placements by 60%.

Through my marketing and public relations consultancy, I developed data-driven growth strategies that increased customer engagement and visits by 22%, contributed to 17% year-over-year revenue growth, and lifted qualified leads by 30%.

I've built full-funnel programs spanning SEO, SEM, website optimization, social, email, CRM, automation, analytics, and AI-driven search. I translate complex capabilities into market-facing narratives and align teams, budgets, and execution around measurable revenue impact.

Experience

Work history, roles, and key accomplishments

Current

Founder & Principal

Current

Marketing & Public Relations Consultancy

Jan 2019 - Present (7 years 8 months)

Founded and led a full-service marketing and public relations consultancy, serving as a senior strategic advisor to B2B and B2C clients across multiple industries. Developed integrated, data-driven growth strategies that increased customer engagement and visits by 22% and contributed to 17% year-over-year revenue growth.

Marketing Strategy Public Relations Data Driven Growth SEO SEM Website Optimization Paid Social Organic Social Email Marketing KPI Measurement Budget Management ROI Optimization Customer Relationship Management Vendor Management Multi Channel Investment

Marketing & Communications Manager

MISUMI USA

Jan 2024 - Jan 2026 (2 years)

Lead enterprise marketing strategy across brand, product marketing, demand generation, and digital transformation, aligning investment and execution with revenue goals and market expansion. Direct cross-functional global teams through product launches and brand repositioning, and own multi-million-dollar marketing budgets with ROI governance.

Director of Marketing

Advantage Moving & Storage

Jan 2017 - Jan 2019 (2 years)

Owned integrated marketing and sales strategy across brand, demand generation, and strategic communications, improving campaign effectiveness by 12% and contributing to a 7% increase in overall revenue. Led the marketing function and cross-functional alignment, contributing to a 10% improvement in opportunity conversion rates and a 12% increase in high-value deal closures.

Marketing Strategy Sales Strategy Brand Management Demand Generation Strategic Communications Campaign Effectiveness Cross functional Alignment Website Strategy Content Strategy Organic Traffic Growth Conversion Rate Optimization Social Media Strategy Paid Social Budget Optimization Performance Optimization

Director of Marketing & Sales

Stenograph

Jan 2011 - Jan 2017 (6 years)

Reported directly to the CEO with ownership of end-to-end marketing and sales strategy, positioning, messaging, and go-to-market execution to drive funnel growth and new customer acquisition. Directed the digital demand engine across SEO, SEM, content, email, landing pages, retargeting, and marketing automation, and conceived and launched the company's first CyberWeek campaign generating $210,000

Marketing Strategy Sales Strategy Positioning Messaging Go To Market Funnel Growth Customer Acquisition SEO SEM Content Marketing Email Marketing Landing Pages Retargeting Marketing Automation Testing Performance Analytics Conversion Rate Optimization Cross functional Leadership Campaign Management

Director of Technology Marketing & Sales

FTD

Jan 2009 - Jan 2011 (2 years)

Led technology marketing and brand strategy, establishing performance metrics that aligned campaigns with consumer behavior and business priorities. Modernized product launch governance and directed retail merchandising, CRM, public relations, and omni-channel advertising and media programs, while reducing department expenditures by 45%.

Technology Marketing Brand Strategy Performance Metrics Product Governance Cross Functional Collaboration Retail Merchandising CRM Public Relations Omnichannel Advertising Media Programs Budget Reduction Integrated Marketing Sales Planning

Marketing Communications Manager

Motorola

Jan 2003 - Jan 2009 (6 years)

Joined as a contract marketing leader and converted to a permanent role based on performance and strategic impact. Served as a marketing and communications SME, leading thought leadership articles, white papers, and speaker programs that strengthened market authority while reducing content development costs by 18%.