Open to opportunities

Rebecca Hubbs

@rebeccahubbs

Message

Dynamic sales and marketing executive driving growth through strategic innovation.

United States

Message

What I'm looking for

I seek senior leadership roles where I can drive growth through strategic marketing, demand generation, and cross-functional collaboration in companies that value innovation and measurable outcomes.

I am a seasoned sales and marketing executive with 15+ years leading brand engagement, demand generation, and PR initiatives across B2B and consumer markets. I have a proven record of driving measurable results—most notably accelerating lead generation by 418% through integrated multichannel campaigns—and building scalable marketing and communications programs that align with sales and product teams.

As a founder and senior leader, I blend strategic innovation, change management, and hands-on operational execution to improve customer acquisition, reduce costs, and elevate public sentiment. I prioritize collaborative leadership, data-informed decision making, and creating inclusive, high-performing teams to deliver sustained business growth.

Experience

Work history, roles, and key accomplishments

Current

Chief Executive Officer

Current

R.A.D.D.B.E.R.R.Y

May 2023 - Present (2 years 5 months)

Formulated brand strategy and led multichannel marketing campaigns that increased lead generation by 418% and reduced customer acquisition costs across five integrated campaigns.

Brand Strategy Multi channel Marketing Market Analysis Lead Generation Campaign Management B2B Marketing Customer Acquisition

Current

Virtual Teacher

Current

Outschool

Feb 2019 - Present (6 years 8 months)

Conceptualized and delivered engaging online K-12 classes using multimedia and interactive tools, improving student engagement and providing timely feedback to support learning outcomes.

Curriculum Design Zoom)Classroom Management

Director of Public Relations

Trail of Yarn

Mar 2021 - Apr 2023 (2 years 1 month)

Spearheaded national and local PR initiatives, improving public sentiment by 30% and managing multi-stakeholder communications while training executives on negotiation protocols.

Public Relations Media Relations Crisis Communications Stakeholder Management Reputation Management Strategic Communications

International Matchmaker

Vida

Dec 2014 - Jan 2021 (6 years 1 month)

Developed tailored matchmaking strategies, coordinated 2,000+ introductions and facilitated 1,150 successful matches while improving client satisfaction by 57% and exceeding sales targets.

Client Management Matchmaking Sales Relationship Building Interviewing Network Development

Vice President, Communications

SoftRock

Dec 2009 - Nov 2014 (4 years 11 months)

Led a brand refresh and global demand generation efforts, aligned marketing with product strategy and oversaw 50+ global events annually to increase thought leadership and engagement.

Brand Strategy Demand Generation Event Management Marketing Communications Product Marketing Go To Market

Sales Director / Trainer

It's Just Lunch

Feb 2003 - Aug 2008 (5 years 6 months)

Directed matchmaking operations and nationwide training programs, improving matching efficiency and staff performance to boost client satisfaction and retention.

Sales Training Corporate Training Matchmaking Staff Development Customer Satisfaction Process Improvement

Education

Degrees, certifications, and relevant coursework

Colorado State University Global

Master of Business Administration, Business Administration

2023 - 2025

Grade: 3.8

Activities and societies: Delta Mu Delta The Golden Key Honour Society The National Society of Leadership and Success

A graduate of the Master of Business Administration with a specialization in Strategic Innovation and Change Management, focused on developing and implementing effective business strategies.

Fort Hays State University

Bachelor of General Studies, General Studies

2013 - 2017

Completed a Bachelor of General Studies with a concentration in Special Education, encompassing interdisciplinary coursework to support educational practices.