Open to opportunities

Stephen Massien

@stephenmassien

Message

Marketing director specializing in branding, campaigns, and digital marketing with visual communication focus.

United States

Message

What I'm looking for

I’m looking to leverage my visual communication and brand alignment to create compelling proposals and brand materials, while building and executing integrated marketing strategies. I thrive collaborating cross-functionally to deliver campaigns that drive leads and growth.

I’m a marketing leader with over 10 years of experience in branding, campaign management, and digital marketing. I develop and execute comprehensive marketing strategies, then translate them into practical deliverables that move business objectives forward.

In recent roles, I’ve built and implemented branding strategies for insurance products, executed targeted digital and print campaigns to generate leads, and managed company website development while coordinating public relations efforts. I also orchestrate events that promote services and strengthen market presence.

As Corporate Director of Marketing at ASCENDANT NATIONAL TITLE, I formulated a brand strategy for a new national title company and oversaw cohesive digital and print deliverables, websites, CRM systems, and sales support materials. I championed public relations initiatives and strengthened employee communications to support alignment and momentum.

Across my background—including business development, national sales support, and account-facing roles—I’ve led teams, advised partners on marketing strategy, and managed end-to-end work that includes advertising, CRM-led lead management, and sales support. I’m now seeking to leverage my visual communication and brand alignment to create compelling proposals and brand materials for ICF.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Mcmichael Insurance

Oct 2022 - Present (3 years 9 months)

Developed and implemented branding strategies for insurance products. Managed digital and print campaigns, the company website, public relations efforts, and promotional events.

Campaign Management Digital Marketing Public Relations Event Marketing

Corporate Director of Marketing

Ascendant National Title

Nov 2021 - Jul 2022 (8 months)

Formulated and executed a brand strategy for a new national title company. Oversaw digital and print deliverables, websites, CRM systems, sales support materials, and public relations initiatives.

Campaign Management Digital Marketing CRM Systems Public Relations

VIP Marketing Account Manager

Crosscountry Mortgage

Apr 2021 - Nov 2021 (7 months)

Advised branch offices on marketing strategies to enhance client outreach and drive growth. Coordinated multi-channel campaigns spanning digital, print, video, broadcast, outdoor, and events.

Campaign Management Digital Marketing Video Event Marketing Client Relationship Management

National Sales Executive

Liturgical Publications, Inc.

Jan 2018 - Apr 2021 (3 years 3 months)

Planned, prospected, and secured sales for print and digital advertising solutions. Managed key accounts and collaborated with cross-functional teams to drive revenue growth.

Campaign Management Digital Marketing Client Relationship Management

Director, Business Development

Go2 Partners

Jan 2016 - Dec 2018 (2 years 11 months)

Led agency expansion into new Midwest markets. Implemented a CRM system for lead management and executed marketing and sales initiatives to acquire new clients.

Campaign Management CRM Systems Client Relationship Management

Principal

Alexian Partners

Jan 2012 - Dec 2016 (4 years 11 months)

Founded and operated a marketing agency serving small businesses in B2B and B2C markets. Developed sales acquisition strategies and executed integrated marketing campaigns while coordinating public relations initiatives.

Marketing Strategy Campaign Management Public Relations Client Relationship Management

Vice President of Marketing

Lighthouse Real Estate Solutions

Jan 2013 - Dec 2014 (1 year 11 months)

Led a marketing team of six staff members, including two directors, to achieve marketing objectives. Coordinated cross-departmental efforts to enhance services and generated leads while nurturing client relationships.

Campaign Management Client Relationship Management Lead Generation

Director of National Sales Support

Stewart Lender Services

Jan 2009 - Dec 2012 (3 years 11 months)

Directed national sales support for title, settlement, loss mitigation, and REO asset management services. Accelerated sales through integrated advertising, public relations, event coordination, and industry research.

Campaign Management Public Relations Event Marketing Analytics Training

Director of Marketing and Communications

Servicelink

Jan 2008 - Dec 2009 (1 year 11 months)

Supervised a two-person team to implement internal and external communications programs. Managed a $2.3 million marketing budget and cultivated press and industry relationships as a brand ambassador.

Public Relations Budget Management Marketing Communications Brand Management Media Relations

Vice President, Sales and Marketing

October Research Corporation

Jan 2002 - Dec 2008 (6 years 11 months)

Directed a team specializing in marketing, sales, and industry research. Launched products and services and organized original research projects, marketing campaigns, webcasts, and industry events to strengthen brand presence.

Campaign Management Event Marketing Sales Strategy