Ben Wiltshire

I am a commercially driven marketing leader with over 10 years of experience in leading growth and performance strategies across online marketplaces, e-commerce platforms, and B2B tech brands. My proven track record includes leveraging AI-powered tools, digital campaigns, and data insights to scale customer and seller acquisition while optimizing CPA and driving revenue across UK, EU, and global markets.

In my current role as Global Head of Marketing at RealWear Inc, I own the global full-funnel strategy, significantly growing our organic inbound pipeline. I have developed a new lead scoring system and AI-powered nurture workflows that have improved lead quality and conversion rates. My expertise in executing high-ROI campaigns using AI-generated ad copy has optimized our CPL and engagement metrics, while my leadership in managing Shopify e-commerce operations has resulted in over $1M in annual organic sales.

Previously, as a Marketing and CRM Manager at British Corner Shop, I managed a subscriber base of over 350,000 and achieved record-breaking revenue through innovative email marketing strategies. My experience spans product marketing, e-commerce management, and digital strategy, all aimed at aligning marketing efforts with commercial objectives and driving measurable business success.