Muhammad Karim
@muhammadkarim
Experienced marketing leader with a track record of driving success.
What I'm looking for
With over 20 years of marketing leadership experience, I have successfully delivered award-winning campaigns and innovative products across various industries. My expertise lies in campaign strategy, development, and execution, where I thrive on new challenges and opportunities to drive success. I am passionate about building high-performing teams and creating impactful marketing strategies that resonate with audiences.
In my current role as a Marketing and Brand Strategist at Verge Digital, I manage campaign planning and execution for diverse clients, focusing on stakeholder management and KPI tracking. Previously, as Marketing Director at Ashpinoke Furniture, I created and optimized a Shopify store, achieving a remarkable 33x traffic increase month on month. My leadership experience includes managing teams and collaborating with agencies to develop targeted marketing activities that drive growth and engagement.
Experience
Work history, roles, and key accomplishments
Marketing and Brand Strategist
Verge Digital
Jan 2024 - Present (1 year 4 months)
Responsible for campaign planning and execution for various clients, including project management, copywriting, and stakeholder management. Developed PR strategies and optimized creative assets for digital advertising.
Marketing Director
Ashpinoke Furniture
Jan 2023 - Present (2 years 4 months)
Created and optimized a Shopify store, implemented a comprehensive marketing strategy, and led a marketing team to significantly increase traffic and conversion rates.
Head of Marketing
Gnaw Chocolate
Mar 2024 - Nov 2024 (8 months)
Managed a team to drive product redesigns and led new product development initiatives, including marketing launch plans and PR strategies.
Marketing Lead
Tabii (TRT VOD)
Jan 2021 - Jan 2023 (2 years)
Developed strategic marketing plans for the brand launch across multiple regions, collaborating with agencies to execute targeted marketing activities.
Head of Audience Growth
TRT World
Jan 2016 - Jul 2021 (5 years 6 months)
Led a team managing digital marketing efforts, achieving significant audience growth and creating award-winning digital campaigns.
Led packaging and product propositions for regional markets, conducting feasibility studies and balancing efficacy with financial targets.
Marketing Manager
BBC World Service
Jul 2012 - Jul 2016 (4 years)
Rebranded channels and developed digital marketing strategies that significantly boosted viewership and engagement across multiple platforms.
Global Senior Brand Manager
AB World Foods
Oct 2010 - Oct 2011 (1 year)
Launched new product ranges into major retailers, exceeding digital targets and achieving significant net sales value.
Senior Brand Manager - Innovation
MARS Chocolate UK
Oct 2009 - Oct 2010 (1 year)
Delivered innovation projects for major brands, achieving significant net sales value in the first year of launch.
Successfully launched a major product across multiple countries, winning an award for leadership and aligning brand elements with global identity.
Boosted brand turnover through innovative campaigns and product launches, achieving significant growth in market presence.
Education
Degrees, certifications, and relevant coursework
University of South Africa
Bachelor of Commerce (Honours), Marketing
2004 - 2005
University of the Witwatersrand
Bachelor of Commerce, Marketing
2000 - 2003
Availability
Location
Authorized to work in
Website
muhammadkarim.co.ukJob categories
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