Looking for a job

Robin Johnson

@robinjohnson

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Experienced digital marketing strategist driving e-commerce growth and performance.

United Kingdom

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What I'm looking for

I seek a senior digital marketing or e-commerce role at a collaborative, growth-focused company where I can lead data-driven campaigns, optimise conversion journeys, and scale online revenue; open to remote, hybrid, or relocation.

I am a strategic, results-oriented digital marketing strategist with 7+ years driving online revenue and optimising customer journeys across B2C and B2B. I scaled Shopify Plus stores to exceed targets, delivering +45% YoY sales growth and leading cross-functional teams to execute data-driven campaigns.

I founded and scaled a full-service agency, improving lead-to-client conversion by 120% and growing owned media to millions of monthly visitors through SEO and partnerships. I focus on measurable growth using Google Ads, GA4, CRO, email automation, and pragmatic UX improvements.

Experience

Work history, roles, and key accomplishments

E-commerce Manager

Adnams Brewery

Sep 2023 - Aug 2025 (1 year 11 months)

Led all digital commerce for the Shopify Plus store, achieving 45% YoY online sales growth and exceeding annual targets through product optimisation, content and UX improvements. Developed an email marketing calendar that boosted CTR and on-site conversions.

Email Marketing CRO GA4 Heatmap Analysis GDPR Compliance

Managing Director

Red Rocket Digital

Sep 2017 - Aug 2023 (5 years 11 months)

Founded and scaled a full-service digital agency, redesigning the website to increase lead-to-client conversion by 120% and delivering multi-channel campaigns that maintained high client ROI. Oversaw hiring, client management, and advertising budgets.

Agency Management SEO PPC Email Marketing Budget Management Team Leadership

Internet Services Director

BPE Business Connections

Aug 2010 - Aug 2017 (7 years)

Spearheaded digital transformation by launching the company's first web presence and cloud-based virtual office services and delivered marketing campaigns that secured contracts with NHS and TAS Support Group. Developed B2B services to expand offerings and improve retention.

Digital Transformation B2B Marketing Web Development Cloud Services Campaign Management Stakeholder Management

Founder & Owner

Arsenal Insider

Jan 2009 - Jul 2010 (1 year 6 months)

Built and scaled a niche sports blog to over 5M monthly unique visitors through SEO, social media, and content partnerships, monetizing via programmatic advertising and sponsorships.

Content Strategy SEO Audience Growth Programmatic Advertising Sponsorship Sales Partnership Management Analytics